With hundreds of bridal designers out there, finding the perfect label for your big day is a challenge. But, if you consider yourself an edgy bride (and would rather elope than wear a ballgown), then we have the brand for you. Cool-girl brides, meet Danielle Frankel, a young brand that is changing the bridal game. Oh, and Danielle Hirsch, the face behind the brand, just received one of the highest honors in fashion last night.
After being announced as a finalist for the sixteenth annual CFDA/Vogue Fashion Fund in June, Hirsch walked away as first runner-up at the awards ceremony last night. As the first bridal designer to even be considered for the award this is an astonishing accomplishment. While she might not have won this year's grand prize, she was still granted $150,000 to put towards her label and will receive a fashion business mentor to help grow her brand. Hirsch also joins a prestigious list of past runner-ups including Prabal Gurung, 3.1 Phillip Lim, Rodarte and Thom Browne. AKA getting a stamp of approval from some of the most influential names in fashion means Hirsch's talent is definitely one to watch.
As a fresh face in the bridal game, we've been in love with Danielle Frankel's looks ever since she debuted her first collection two years. So here are five things to know about this rising star—then check out her latest collection here!
She studied fashion at Parsons School of Design.
A Los-Angeles native, Hirsch moved across the country to study fashion at Parsons School of Design in New York City. She graduated as a finalist for Designer of the Year, an honor that she later told The Bridal Council "opened a lot of doors for me."
She worked at Marchesa and Vera Wang before creating her own label.
Following her graduation, Hirsch went on to work at Marchesa. But it wasn't until she landed a role at Vera Wang that she really fell into the bridal industry. Working as a designer for Wang's bridal and made-to-order departments, Hirsch was able to learn the ins and outs of the bridal business.
She debuted her namesake label Danielle Frankel in 2017.
In October 2017, Hirsch debuted her first bridal collection under the namesake label Danielle Frankel (Hirsch is a newlywed and Frankel is her maiden name). Her Fall 2018 collection brought out the best of bridal suit jackets, pants and separates—refreshing looks that catered to the new, modern bride.
She designed Zoe Kravitz's rehearsal dinner look.
In 2017, Hirsch told Vogue that actress Zoe Kravitz is the ultimate woman to dress saying, "She’s the right amount of yin and yang." Less than two years later, the designer got to work with her muse, creating Kravitz's Parisian rehearsal dinner outfit ahead of her wedding to Karl Glusman. The actress commissioned Hirsch to create a stunning crocheted pearl-colored cocktail dress draped over a white silk bra and biker shorts.
She wants to be the biggest name in bridal fashion.
In the bridal world, it's easy to tell Hirsch's designs apart from the rest. You won't see a princess ballgown on her label's runway but instead, chic bridal separates and looks not only made for the aisle, but for the rehearsal dinner, the after-party, and the post-wedding brunch as well. However, she wants to be the label instantly recognizable on the street. "I want to be mega," she recently told the CFDA of her career goals. "I want to be the next company in 20 years you’re going to know exactly what we make and recognize it on the street."
If her recent runner-up honor is any prediction, we have no doubt the future for Hirsch and Danielle Frankel is bright. In the meantime, we'll be calling upon her for all of our edgy bridal needs!