Brides Product Review Editorial Guidelines & Mission

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your big day. Besides being experts in our fields, having worked for brands like InStyle, Domino, and Brit + Co—we’re consumers too—and we personally have a passion for products and services that make your life easier.

It is our mission to help our users make the best purchase decisions—it’s that simple.

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest wedding dresses, bridesmaid gifts, registry items, and more. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements here that may be related to the products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

We want everyone to see themselves represented on Brides. This means showcasing brands and services owned by BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible and hiring more diverse writers and staff members to cover topics important to our audience. Click here to read our full commitment to anti-racism and diversity.

Why You Should Trust Us

The product recommendations on Brides are purely editorial. Occasionally, brands and PR agencies will send us products for editorial consideration, but our thoughts and opinions are our own. We do the heavy lifting by either testing the products ourselves or tapping into our wide network of experts (think: wedding planners, photographers, real-life brides!) to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

Meet Us

Avery Stone Brides

Avery joined the Brides team in 2019 and has been with Dotdash Meredith since September 2018.

Prior, she worked as a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost. Her work has appeared in a variety of publications including ELLE, Refinery29, GQ, VICE, and more.

Avery received a B.A. in English Literature from Amherst College.

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Avery Stone
Associate Commerce Editorial Director

Kate is a Senior Commerce Editor at Brides and MyDomaine. She has 15 years of experience in the magazine industry, particularly in home, food, and lifestyle.

Kate has been with Brides since 2015 and with MyDomaine since 2019. Prior to that, she held positions at Martha Stewart Living, Domino, Cookie, and InStyle magazines.

She has a BFA in Printmaking and Art History from Rhode Island School of Design and is a graduate of RISD's European Honors Program.

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Kate Donovan
Senior Commerce Editor
Erika Reals Brides

Erika joined the Brides team in 2021 and has been with Dotdash Meredith since November 2020.

Prior to joining Brides, Erika was a commerce producer for Dotdash Meredith's Food Group. Her work has also been featured in online publications such as The Daily Mail, CollegeFashionista, and The Whisp.

She received a degree in journalism from the University of Kansas.

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Erika Reals
Associate Fashion Editor, Commerce
Alyssa Kingham Headshot

Alyssa joined the Brides team in 2020.

Before joining Dotdash Meredith, she worked for local radio stations in the Greater Danbury Area, where she wrote articles for i95Rock and Kicks105.5.

She received a B.S. in Hospitality and Tourism from Central Connecticut State University and a Social Media Certificate from NYU.

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Alyssa Kingham
Production Manager

Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at