Brides Product Review Editorial Guidelines & Mission

Updated 09/13/19

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your big day. Besides being experts in our fields, having worked for brands like InStyle, Domino, and Brit + Co—we’re consumers too—and we personally have a passion for products and services that make your life easier.

Our Mission

It is our mission to help our users make the best purchase decisions—it’s that simple. The internet offers endless consumer choice with millions of products at your fingertips. To be honest, it can be more than a little overwhelming and time-consuming to sort through all the options—especially for your wedding day. That’s where we come in. We streamline the research process so you can find what you’re looking for—quickly and reliably.

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest wedding dresses, bridesmaid gifts, registry items, and more. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements here https://www.cpsc.gov/Newsroom/ that may be related to the products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

Why You Should Trust Us

The product recommendations on Brides are purely editorial. Occasionally, brands and PR agencies will send us products for editorial consideration, but our thoughts and opinions are our own. We do the heavy lifting by either testing the products ourselves or tapping into our wide network of experts (think: wedding planners, photographers, real-life brides!) to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

Meet Us

Tory Brangham, Head of Commerce

Tory joined the commerce team at Dotdash in 2017 after three years of overseeing lifestyle content for About.com and ultimately launching The Spruce. Tory brings over twenty years of retail and digital publishing experience to Dotdash—having worked most recently at Amazon and Quidsi (Diapers.com, Soap.com) and before that she enjoyed a long tenure at iVillage. She combines her years as a Merchandise Director with her experience in editorial content to create a best in class commerce team of editors and writers all working in concert to help our users make their best purchase decisions. Tory received her BA from Colgate University.

Dwyer Frame, Commerce Editorial Director, Lifestyle

Dwyer joined the commerce team in September 2017 and has worked in the print and digital publishing industry for over 15 years. Throughout her career, Dwyer has always focused on gift guides and product roundups concentrating in the lifestyle and health space. She has worked at InStyle Weddings, Time Inc., and Health, and her work has appeared in Real Simple, People, Rachael Ray Every Day, What to Expect, Brit + Co, Woman’s Day, and Redbook. Dwyer received her BA in Journalism from the University of Massachusetts, Amherst.

Kate Donovan, Senior Commerce Editor

Kate has been with Dotdash since May 2019. With nearly fifteen years of experience in the magazine industry, Kate is an expert in the world of decorating, food, and lifestyle. She has covered registry and wedding décor for Brides for over four years and has held positions at Martha Stewart Living, Domino, Cookie, and InStyle. Kate received a BFA in Printmaking and Art History from Rhode Island School of Design.

Jessica Mahgerefteh, Beauty Commerce Editor

Jessica joined the commerce team in May 2019. Before joining the team, Jessica worked as a senior editor at a French-born content and marketing agency contributing to editorial platforms owned by L'Oréal USA, developing strategy and optimizing content. She began her career on the digital team at DUJOUR, a luxury fashion and lifestyle magazine, covering beauty, fashion, culture, and lifestyle topics. Jessica received a BA in Journalism and Sociology from the College of Arts and Science at New York University.

Mallory Leibowitz, Senior Revenue Product Manager

Mallory joined Dotdash in 2016 and has been the product manager for commerce since it was a small team. She previously worked at The Atlantic magazine, where she managed the creation of branded content digital experiences for brands such as Jaguar, H&M, TIAA, and National Geographic. Mallory received her BS in Marketing and minor in Web Design from the University of Florida.

Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com