The site, which is known for its affordable yet beautiful and sophisticated bridesmaid dresses is giving the brides a moment to shine. They have collaborated with wedding extraordinaire Zola for an exclusive limited-edition collection of “Little White Dresses.”
The collection will feature a couple of their classic bridesmaid dress designs, the Jane and Spence convertible dresses, now available in white for the first time. The designs have been selected with pandemic-era brides in mind. Their convertible nature makes them the perfect choice for microweddings, elopements, courthouse weddings, and other bridal events—or really if you just want to switch things up.
“While COVID has forced many couples to pivot their wedding plans, it hasn’t stopped them from getting married,” Birdy Grey founder and CEO Grace Lee tells Brides. “We’re seeing a trend where couples are opting for smaller ceremonies now, with the intention of having a larger celebration when the pandemic is over. This capsule collection of little white dresses was designed specifically with those minimonies, microweddings, and elopements in mind.”
And the dresses’ light-weight material (yet fully lined) and versatility offers brides a more casual option for mini ceremonies or smaller events leading up to the big day.
“We’re seeing a rise in more casual, non-traditional weddings, and our gowns are perfect for that,” Lee explains. “They’re spun of a light, airy chiffon and look right at home for a backyard or courthouse wedding...allowing her to save her formal wedding gown for the big day.”
The best part? The convertible dresses can be worn three different ways, and are surprisingly affordable given their high-end quality at just $99 a dress. That’s like three dresses for the price of one!
“Brides can switch up the neckline and wear it again for the engagement party, bridal shower or rehearsal dinner to get the most mileage from her dress,” says Lee. “People love optionality, and our convertible gowns offer just that.”
Shop the new, limited-edition collection now at Zola.com.