Attention grooms: Anthropologie's bridal brand BHLDN is officially expanding into menswear. The mega-popular boutique (known for its affordable and inclusive selection of wedding dresses) is partnering with premium suit company Alton Lane to curate a limited-edition menswear line to fit all your wedding style needs. The new collection and one-stop shop is designed to help grooms find the perfect suit to seamlessly coordinate with their spouse-to-be and bridal party. In other words, taking expertly cohesive wedding photos just got a whole lot easier.
The new suite of products includes tuxedos, suits, blazers, trousers, shirts, and accessories that can all be perfectly matched to BHLDN's existing lineup of wedding gowns and bridesmaid dresses. "We have over 300 fabrics in stock that can be customized to both fit your own style and mesh with your bride's look and color scheme," says Peyton Jenkins, the co-founder and president of Alton Lane.
To allow for a completely bespoke wedding look, grooms can add a layer of personalization to just about every detail in the collection. Lapels, pocketing, collars, linings, buttons, monograms, and more can all be tailored to fit your vision, Jenkins explains. The styling options go way beyond the ceremony and reception, too. You'll also find a variety of looks suited for wedding-related events like the rehearsal dinner or a post-nuptial brunch in the collection.
"The caliber of product, attention to detail, and best in class customer approach that Alton Lane takes with its customers aligns perfectly with the ethos of BHLDN," says Lori Conley, general merchandise manager at BHLDN, on why the new partnership is a match made in heaven. "Affordable luxury is what both of us do better than anyone else in the space."
The expansive collection is filled with garment options for both grooms and their groomsmen that will perfectly pair with the other half of the bridal party. Plus, there's no need to worry about your main men finding the time to get fitted—the custom suit brand has a special virtual platform called Alton Lane For You that helps customers find their fit in just three steps.
"The importance of this day is not lost on us! We love being a small part of the biggest day of our customers' lives," says Jenkins. "We also know how busy our customer is and the high likelihood that their groomsmen are both spread out around the country and that the last thing they want to do is take a form to a tailor to fill out measurements."
The collection is available for one year only starting on Feb. 14, 2022, which also happens to be BHLDN's 11th anniversary. Celebrate by shopping the limited line at BHLDN.com and altonlane.com.