The jewelry giant just released the ABOUT LOVE campaign, starring the "Love On Top" singer and rapper. In a chic campaign, Beyoncé drips old Hollywood glamour as she channels Audrey Hepburn in Breakfast at Tiffany's with a form-fitting floor-length gown—in Holly Golightly's signature black—and the iconic 128.5 carat Tiffany yellow diamond with an unprecedented 82 facets. The company acquired the legendary piece in 1878 and subsequently worn by Hepburn in the 1960s film.
The Destiny's Child alum is one of only four women (Lady Gaga most recently wore it to the 2019 Academy Awards) to don the famous $30 million necklace—and she's making history by being the first Black woman to do so.
Another notable milestone about the campaign is the accompaniment of the 1982 Jean-Michel Basquiat's Equals Pi painting, which is part of a private collection and has never been seen in public before now. This also marks the first joint campaign for the Carters.
"Love is the diamond that the jewelry and art decorate," the couple said in a statement shared with People. The campaign is meant to symbolize a modern love, painting the picture of a realistic love — something the company is championing as they usher in a new era for the brand, according to Tiffany.
“Beyoncé and JAY-Z are the epitome of the modern love story," says Executive Vice President of Product & Communications Alexandre Arnault. "As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
In the Breakfast at Tiffany's-inspired photos, the "Halo" singer looks exquisite in a black dress, which features a low back cutout and sheer panels along the hip and legs. Beyoncé's hair is done up into a curly bun, with loose curls framing her face. In the stunning image, she and the "Empire State of Mind" rapper exchange romantic glances and share moments of intimacy
The jewelry company is also pledging $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs) in partnership with the Carters. The campaign will launch in print on September 2, and the accompanying film will be released on Tiffany.com on Sept. 15.