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We all know that online shopping is fast and easy but is it weird and risky to buy a wedding dress online? Definitely not! In fact, it's becoming increasingly popular. "Buying a wedding dress online eliminates a lot of additional stress," says Ranu Coleman, chief marketing officer of Azazie. "You can enjoy the experience from the comfort of your own home and still have your friends and family involved in the process." What's more, many retailers want to be your one-stop-shop for all of your wedding outfit needs and have created online shops dedicated to all things bridal fashion.
Meet the Expert
Ranu Coleman is the chief marketing officer of Azazie–a popular online retailer that offers made-to-order wedding dresses, bridal party dresses, and mother-of-the-bride outfits.
Whether you're going the ready-to-wear route or sticking with traditional retailers, online shopping makes it incredibly easy to find a wedding dress that suits your personal style, body type, and budget. Even better? With so many online retailers offering fast and easy shipping, you can expect to receive your dream dress well before your wedding date.
Read on for the best places to buy wedding dresses online.
Brides on a budget–we've got you covered! Lulus is your one-stop-shop for on-trend wedding dresses that won't break the bank. Bridal designs in graphic lace, light, and airy organza, and body-skimming stretch knit will only set you back $100 or less! Depending on your budget, you may have some room leftover to grab one of Lulus adorable little white dresses or accessorize your wedding day look with a pearl headband or a pair of statement earrings.
If you're hoping to shop for your entire wedding day look in one place, look no further than Nordstrom. While Nordstrom carries a small collection of wedding gowns that are available online from big names like Tadashi Shoji, and Amsale, the majority of their wedding dresses are carried in selected stores only. Once you've found a dress you'd like to try on, simply book an appointment at one of Nordstrom's in-store wedding suites.
If you're looking for a pop of color for your rehearsal dinner dress or any party in between, head over to Nordstrom's Designer Collections and take your pick of embroidered cocktail dresses perfect for a black-tie wedding or shop laid-back styles suited for a summer or destination wedding.
BHLDN is undeniably a fan favorite among brides-to-be and we totally understand why. In-store and online, BHLDN caters to the boho bride, the classic bride, the plus-size bride, and the bride on a budget. When browsing the site or the racks in-store, expect to find fresh and exciting styles from major designers such as Jenny Yoo, Watters, and Amsale.
Brides looking for ultra-feminine creations can expect to find gowns made of tiers of cascading ruffles and soft tulle designs dotted with floral embroidery. For the traditional bride, check out BHLDN's modern take on the classic ball gown. Whether you've found the dress, in-store, through one of their online consultants, or by browsing the site on your own, BHLDN also makes it very easy to build out your wedding day look with their plethora of gorgeous accessories from "Something Blue" shoes to exquisite cathedral-length veils. Also, don't forget mom! BHLDN boasts some of the prettiest mother of the bride/groom dresses around!
With standard shipping, expect to receive your dress within 9 business days and BHLDN accepts returns within a 30-day window. BHLDN does not offer alteration services so make sure you allow plenty of time to have your dress tailored.
We can't say enough good things about David's Bridal, from their body-inclusive gowns to their stylish bridal party dresses to their killer sales, David's Bridal has something for everyone. Shop gowns in petite to plus-size from notable designers like White by Vera Wang, Oleg Cassini, and Melissa Sweet. The best part? Most of David's Bridal's wedding dresses retail for under 2K and their DB Studio collection even offers gorgeous dresses for under $200(!!).
While you're on the site, browse accessories from hairpins to shoes to stunning bridal lingerie. David's Bridal even has a partnership with The Black Tux so once you've secured your dream dress, start thinking about a tuxedo for your dapper groom.
David's Bridal also offers an in-depth online measurement guide but if you're still unsure, pop to one of their many locations to get fitted by one of their expert tailors.
Whether you're throwing a laidback backyard wedding, getting married at city hall, or eloping, Reformation has a wedding dress for you. Minimalist brides will love Reformation's selection of unfussy slip dresses and modern brides will gravitate towards the brand's simple silhouettes. And, if you're a bride with a bohemian sensibility, you'll adore Reformation's flowy frocks and mini dresses.
If you're also here to dig-up some inspiration for your bridal party, head over to the bridal party section to see a selection of dresses that will perfectly complement your own wedding day look.
At the top of 2020, Matchesfashion launched their highly anticipated Wedding Edit shop. Here you'll find scores of impossibly chic dresses from coveted designers like Rodarte, Saint Laurent, Emilia Wickstead, Erdem – the list goes on. Whether you're looking to make a high-end fashion statement in a structured gown with a crisp oversized bow or bring the drama in head-to-toe ruffles, you'll be sure to secure a wedding day outfit that none of your friends have worn.
If you're looking for a wedding dress that's well made, fashionable, and budget-friendly, check out Azazie's impressive selection of wedding dresses – most of which retail for under $300. From sexy fit-and-flare gowns to boho-inspired silhouettes and flirty mini dresses, Azazie truly offers something for everyone. Once you've landed on your dream gown, explore scores of affordable bridal party dresses in tons of stylish iterations and colors that are sure to please even the most discerning people in your bridal party.
Moda Operandi has us swooning over their highly curated online bridal edit of ultra-luxe designs. From clean and classic pieces by Carolina Herrera Bridal to the newest styles from Brock Collection and Markarian, choosing just one favorite will prove to be a challenge.
Moda Operandi is also known for its online bridal trunkshows featuring coveted designers such as Vera Wang, Danielle Frankel, and Oscar de la Renta where all gowns can be bought directly online. These trunkshows only last for a limited time so check the site regularly.
If you're also looking for a one-stop-shop for bridal accessories – you're in luck! Not only does Moda Operandi offer up their bridal picks for shoes and bags and jewelry, but you can also choose to browse the rest of the site where you'll find chic clutches from Cult Gaia, exquisite shoes from Prada, and jewelry that you won't be able to leave the site without.
Net-a-Porter boasts a stylish collection of wedding-worthy dresses like architectural gowns by Gabriela Hearst, classic silhouettes from Brandon Maxwell, and light and lacey midis from Self-Portrait. Once you've found the one, check out the rest of Net-a-Porter's bridal selection and you might just find the perfect rehearsal dinner jumpsuit or afterparty separates. And, if the groom shares your excellent taste in fashion, head over to MrPorter and send some suit and tuxedo options his way.
If you love bows, capes, and allover lace, then you've come to the right place! Tadashi Shoji offers scores of wedding dresses for every bridal style. Shop slightly off-the-shoulder numbers with illusion bodices adorned with intricate lace, simple sheath gowns, and body-hugging silhouettes. Romantics at heart will love sweet details like Victorian-inspired puff sleeves and frothy tulle flocked with swiss dots. Brides looking for little white dresses need not look any further than Tadashi Shoji's collection of mini, midi, and tea-length dresses in allover beading or graphic lace.
Calling all brides throwing a chic courthouse wedding! If you're tying the knot at city hall and looking for your Bianca Jagger moment – Shopbop won't disappoint. Prepared to be obsessed with simple slinky slips from Olivia Von Halle, structured statement-making styles from Hellesy, and flirty and affordable mini dresses from WAYF.
For those interested in floor-length gowns, Shopbop has those too! Take a peek at impressive and heavily beaded designs from Marchesa Notte and coveted bridal brand Costarellos. If you're here because you need a dress worthy of a destination wedding or perhaps you need a couple of amazing pieces for your honeymoon, you've guessed it – Shopbop has it! Delight in supremely light cotton pieces from LoveShackFancy and Zimmermann.
While you're at it, browse Shopbop's jewelry collections and shop around the gift boutique where you'll find items like cute makeup cases and hair accessories all of which would make great bridal party gifts.
If you're a bride who is searching for an exquisite gown featuring allover sparkle or voluminous cascading ruffles, then Needle & Thread is the perfect match for your bold aesthetic. In their online wedding shop, you'll find gowns embroidered with beads and sequins galore, dramatic silhouettes, and feminine floral prints. For brides who are unabashed by vibrant and statement-making colors, Needle & Thread offers a section of ready-to-wear gowns bright pastel hues, and rich jewel tones.
Non-traditional and fashion-forward brides will swoon over endless ready-to-wear options from Farfetch. If you're no stranger to the site, then you know it offers a bevy of luxe gowns and accessories by famed designers such as Giambattista Valli and Saint Laurent. From exaggerated tulle gowns to body-skimming slips and modern jumpsuits, you're bound to find a style that speaks to you. And, if you're a lover of all things vintage, explore the site's selection of pre-owned items; you might just end up finding your "something old" or your "something blue."
Fame & Partners understands that no two brides are alike and that customization is key when it comes to creating your perfect wedding dress. Their customization shop gives you the chance to have a hand in designing your own outfit and aims to remove the need for pesky alterations. How does it work? Simply click on one of their current bridal designs or silhouettes and begin customizing! You can choose to customize everything from the fabric color to the shape of the bodice and the length of the skirt.
Keep in mind that bridal gowns and bridal party dresses are made-to-order so double-check Fame & Partner's shipping info to make sure you're working within your timeline.
You know Revolve for their chic and sexy dresses but maybe you haven't considered them when it comes to shopping for your wedding dress? Well, we're here to tell you that Revolve carries a small but notable edit of white gowns that are definitely worth checking out. Geared towards the bride who dares to bare, you'll find sultry styles with thigh-high slits, dresses with lingerie-inspired bustier bodices, and striking illusion paneling. Revolve also carries an item or two for the traditional bride with gowns made from classic satin and crepe fabrics.
For all of your other parties, Revolve has sparkly short numbers for your bachelorette, floral frocks for your garden rehearsal dinner, cotton mini dresses for your destination wedding, and even jaw-dropping lingerie for your wedding night and beyond.
New York City-based brand Markarian is quickly becoming the go-to for chic brides in the know. For Markarian, the beauty is in the details. Shop designs that are crafted from the finest fabrics and finished with exquisite touches such as a contrasting light blue sash, pearl embellished straps, and expertly draped bodices. Whether you're getting married at the courthouse or in the gardens of a grand estate, Markarian has a dress for you.
Amsale's expertly made and timeless wedding gowns are a classic bride's dream. While you can only purchase Amsale gowns through one of their retailers, the Nouvelle Amsale line is available for purchase online. Choose from stretch crepe sheath gowns with delicate lace sleeves, to classic ball gowns with structured bodices to fit and flare gowns complete with shoulder bow details.
Prefer to design your own gown from the comfort of your home? Amsale x You allows you to do just that. Simply, choose your preferred silhouette from the library of interchangeable silhouettes, then, pick your fabric, bodice shape, and skirt style to create a wedding dress that feels uniquely you.
Although the majority of Watters's bridal gowns can only be purchased in-store, they also have a Ready to Ship shop featuring some of their most popular styles. Shop vintage-inspired tea-length dresses, gowns with plunging-V necklines, and styles with '70s inspired bell sleeves.
If you order your dress online, most items are ready to ship (hence the name!) so you can expect to receive your order fairly quickly. If you need to return the dress make sure you refer to the brand's return policy.
Danielle Hirsch – the designer behind Danielle Frankel – introduced her namesake label in 2017. Her chic, edgy, and different designs quickly gained popularity – especially among celebrity brides. In 2020, the cool-girl brand launched its new e-commerce site, meaning, brides could finally shop Danielle Frankel's coveted designs without a visit to the studio. The new site houses 20 stunning styles from impossibly chic separates to modern silhouettes to gowns with exquisite puff sleeves. Once you've secured your dream dress, complete your look with the brand's baroque pearl necklace or a pair of shoulder-grazing earrings.
What to look for when shopping for a wedding dress online
Before you even begin browsing online, it's important to know your measurements and what silhouettes work best for your body type. This will help eliminate a lot of trial and error and ensure that your wedding dress fits you perfectly. Since you're not viewing wedding dresses in person, it's also helpful to familiarize yourself with different types of fabrics so that you can get a sense of how certain wedding dresses will fit and feel. And probably one of the most important tips for buying a wedding dress online is to extensively review a retailer's shipping and return policy. "Make sure you read the retailer's fine print and are very clear on return policies and delivery dates as you'll want to make sure you receive everything on time," agrees Coleman
How will I know what size I am?
When it comes to shopping for a wedding dress, you'll need to know the measurements for your bust, waist, and hips. Many retailers offer in-depth fit guides but keep in mind that sizing can vary per designer. Since many sites offer free returns and exchanges we suggest that you order a style in multiple sizes to find the perfect fit.
How can I tell from a website what a wedding dress will look and feel like in person?
Sometimes it's hard to tell from the image online what the dress will really look like in person so it's important to thoroughly read the product descriptions as well as familiarize yourself with the different types of fabrics. You'll need to be aware of what types of fabrics are stretchy or hold their shape or which ones are best suited for summer or winter weddings. Before you start shopping, it's also helpful to have a good idea of what silhouettes work best for your body type. And lastly – read the reviews! Other shoppers may have left some invaluable insight!
Can I return or exchange my wedding dress?
Before you checkout, make sure you double-check the site's returns and exchanges policies. Many sites offer free returns and exchanges however the return window may vary from site to site.
Why Trust Brides
Contributing writer Sophie Moore is a former fashion editor at Brides and is an expert in all things bridal attire, from couture wedding gowns to the perfect "something blue" accessory. She researches and sources the best fashion items for brides, grooms, wedding guests, wedding parties, and more. Sophie has attended hundreds of bridal fashion shows and enjoys interviewing wedding dress designers about their latest collections.