The 20 Best Places to Buy Wedding Dresses Online

Who said you can't buy your dream dress from your couch?

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wedding dress

Courtesy of BHLDN

We all know that online shopping is fast and easy but is it weird and risky to buy a wedding dress online? Definitely not! In fact, it's becoming increasingly popular. Big names like Matchesfashion and Nordstrom want to be your one-stop-shop for all of your bridal outfit needs and have created online Wedding Shops dedicated to guiding you through the shopping process. Browse gowns by coveted designers like Oscar de la Renta, Rodarte and Brandon Maxwell and shop endless bridal accessories from veils to shoes to clutches, all of which can be delivered straight to your door within no time at all.

For brides (and bridesmaids!) who want to skip the ready-to-wear route and stick to traditional bridal retailers will love the ease of David's Bridal and BHLDN's online stores. Here you'll find carefully curated shops carrying notable styles from Amsale to Jenny Yoo to Watters in petite to plus size. Enjoy the perks of lightning speed delivery and the option to return your dress if it doesn't work out.

Still not sold? You may be surprised by what you find. Plus, you're bound to secure something for all of your other parties along the way. Ahead, and in no particular order (they're all so good!), the best places to buy wedding dresses online for every size, style and budget.


wedding dress

 Courtesy of BHLDN

BHLDN is undoubtedly a fan favorite and we totally understand why. In-store and online, BHLDN caters to the boho bride, the classic bride, the plus size bride and the bride on a budget. When browsing the site or the racks in-store, expect to find fresh and exciting styles from major designers such as Jenny Yoo, Watters and Amsale.

Brides looking for ultra-feminine creations can expect to find gowns made of tiers of cascading ruffles and soft tulle designs dotted with floral embroidery. For the traditional bride, check out BHLDN's modern take on the classic ballgown. Whether you've found the dress, in-store, through one of their online consultants or by browsing the site on your own, BHLDN also makes it very easy to build out your wedding day look with their plethora of gorgeous accessories from "Something Blue" shoes to exquisite cathedral-length veils. Also, don't forget mom! BHLDN boasts some of the prettiest mother of the bride/groom dresses around!

With standard shipping, expect to receive your dress within 9 business days and BHLDN accepts returns within a 30-day window. BHLDN does not offer alteration services so make sure you allow plenty of time to have your dress tailored.


wedding dress

 Courtesy of Nordstrom

Nordstrom is for the bride who is looking for a one-stop-shop for all of their wedding dress and other parties needs. Nordstrom carries a small collection of wedding gowns that are available for online purchase from big names like Tadashi Shoji, Amsale and, Watters but the majority of their bridal dresses are carried in selected stores only. Browse the site to see pristine white and minimalist styles from Pronovias, regal lace gowns from Monique Lhuillier and beaded beauties from Berta. Once you've found a dress you'd like to try on, simply book an appointment to visit at in-store Nordstrom Wedding Suite.

On Nordstrom's online Wedding Suite, you'll find all of the little white dresses you could dream of, wedding accessories from veils to tiny pearl hair pins and white hot bridal lingerie. If you're looking for a pop of color for your rehearsal dinner dress or any party in between, head over to Nordstrom's Designer Collections and take your pick of embroidered cocktail dresses perfect for a black-tie wedding or shop laid-back styles suited for a summer or destination wedding.


wedding dress


At the top of 2020, Matchesfashion launched an online bridal boutique and to say we're here for it– is a big understatement. The Wedding Edit features scores of impossibly chic dresses from coveted designers like Rodarte, Saint Laurent, Emilia Wickstead, Erdem–the list goes on. Whether you're looking to make a high-end fashion statement in a structured gown with a crisp oversized bow or bring the drama in head-to-toe ruffles–you'll find it here.

But why stop at just the dress? This highly curated shop has all of your favorite accessories from pearl-embellished mules by Jimmy Choo to jewel-encrusted clutches from Rosantica to tulle embellished headbands by Maison Michel. By the time you've checked out, you'll have your complete wedding day look nailed down and maybe even a couple of your other parties in the bag too.


wedding dress

Courtesy of Reformation

For the laid-back, no fuss, and beyond chic bride–Reformation is a no-brainer. In their collection of 9 wedding dress, they've managed to cover all types of brides from the modern to the feminine to the sexy to the demure. Winter brides will love the allover lace, long sleeve dress complete with a daring deep-v back. Summer and destination wedding brides will be obsessed with dainty spaghetti strap numbers and flowy frocks flocked with floral motifs.

If you're also here to dig-up some inspiration for your bridal party, head over to the bridesmaids section to see a selection of dresses that will perfectly complement your own gliding down the aisle.

Moda Operandi

wedding dress

 Courtesy of Moda Operandi

Moda Operandi has us swooning over their highly curated online bridal edit of ultra-luxe designs. From clean and classic pieces by Carolina Herrera bridal to the newest styles from Brock Collection, choosing just one favorite will prove to be a challenge.

Moda Operandi is also known for its online bridal trunkshows featuring coveted designers such as Vera Wang, Danielle Frankel and Oscar de la Renta where all gowns can be bought directly online. The trunkshows only last for a limited time so check the site regularly.

If you're also looking for a one-stop-shop for bridal accessories–you're in luck! Not only does Moda Operandi offer up their bridal picks for shoes and bags and jewelry, you can also choose to browse the rest of the site where you'll find darling clutches from Cult Gaia, heart-stopping shoes from Prada and jewelry that you won't be able to leave the site without.

David's Bridal

wedding dress

Courtesy of David's Bridal

We can't say enough good things about David's Bridal, from their body-inclusive gowns to their stylish bridesmaids dresses to their killer sales, David's Bridal has something for everyone. Shop gowns in petite to plus size from notable designers like White by Vera Wang, Oleg Cassini, and Melissa Sweet. The best part? Most of David's Bridal's wedding dresses retail for under 2K and their DB Studio collection even offers gorgeous dresses for under $200(!!).

While you're on the site, browse accessories from hair pins to shoes to stunning bridal lingerie. David's Bridal even has a partnership with Men's Wearhouse so once you've secured your dream dress, start thinking about a tuxedo for your dapper groom.

David's Bridal offers an in-depth online measurement guide but if you're still unsure, pop to one of their many locations to get fitted by one of their expert tailors.


wedding dress

Courtesy of Net-A-Porter

Oh net-a-porter how we love you so from your impressive roster of designers to your luxurious accessories collections to your inspiring and carefully curated shops–you have never led us astray. Our favorite shop? The Wedding Day Shop, of course! There you'll find all of your wedding day outfit needs satisfied by pearl-encrusted clutches, elegant satin shoes, and even by the lastest skincare necessities. But let's talk dresses. Net-a-Porter boasts a stylish collection of wedding-worthy dresses from architectural gowns by Gabriela Hearst to classic silhouettes from Brandon Maxwell to light and lacey midis from Self-Portrait.

Once you've found the one, check-out the rest of Net-a-Porter's bridal selection and you might just find the perfect rehearsal dinner jumpsuit or afterparty separates. And if the groom shares your excellent taste in fashion, head over to MrPorter and send some suit and tuxedo options his way.

Tadashi Shoji

wedding dress

Courtesy of Tadashi Shoji

If you love bows, capes and allover lace, then you've come to the right place! Tadashi Shoji enjoys a classic silhouette with a twist. Shop slightly off-the-shoulder numbers with illusion bodices adorned in intricate floral embroidery or simple sheath gowns complete with a dramatic cape. Romantics at heart will love sweet details like Victorian-esque puff sleeves and frothy tulle flocked with swiss dots. Brides looking for little white dresses need not look any further than Tadashi Shoji's collection of mini, midi and tea-length dresses in allover beading or modern lace.

Tadashi Shoji. is also known for his beautiful mother of the bride and mother of the groom dress and rightfully so! Check out stunning and flattering MOB dresses in deep jewel tones and radiant metallics—mom deserves a fashion moment too!


wedding dress

Courtesy of Shopbop

Calling all chic courthouse wedding brides! If you're tying the knot at city hall and looking for a Bianca Jagger moment–Shopbop won't disappoint. Prepared to be obsessed by simple slinky slips from Olivia Von Halle, structured statement-making styles from Hellesy and flirty and affordable mini dresses from WAYF.

For those interested in full on gowns–Shopbop has those too! Take a peek at impressive and heavily beaded designs from Marchesa Notte and coveted bridal brand Costarellos. If you're here because you need a dress worthy of a destination wedding or perhaps you need a couple of amazing pieces for your honeymoon, you've guessed it–Shopbop has it! Delight in supremely light cotton pieces from Temptation and Positano and Zimmermann.

While you're at it, browse Shopbop's jewelry collections and shop around the gift boutique where you'll find items like cute makeup cases and hair accessories all of which would make great bridesmaids gifts.

Needle & Thread

wedding dress

Courtesy of Needle & Thread

Needle & Thread is very popular among the royals and Kate Middleton is a fan in particular. Need we go on? We will because their wedding dresses are worth going on about! If you're a bride who is set on allover beading, then Needle & Thread is the only way to go. In their online wedding shop, you'll find gowns intricately embroidered with beads and sequins galore and never once does it border on cheesy or too much sparkle. These ethereal gowns are glamour at its finest and many even come with dramatic matching capes. It's sparkle on sparkle and we're here for it.

Brides who are craving an injection of color will love blush gowns that fade from white into ombré pink. For brides who can't get enough color, may we suggest some of their statement-making ready-to-wear gowns featuring incredibly feminine floral patterns and colorful embroidery.


wedding dress

Courtesy of Zola

Zola has wedding dresses? They do indeed and they're gorgeous! Zola's newly launched Wedding Shop carries everything you could possibly need from bridesmaids dresses to wedding lingerie to tuxedos to glamorous ballgowns. In Zola's bridal boutique, you'll find wedding dresses in all shapes, sizes, and styles from collections by Cocomelody, Lace & Liberty and Kleinfeld Bridal Party. With most styles retailing for under 2K and some retailing for under $400, you'll be sure to find your dream dress well within your budget (that's what we like to hear!).

If you haven't already set up your registry through Zola or created your wedding website–do that now! While you're at it, take the time to check out all of the amazing tools Zola has to offer, from designing your own save the dates to creating a wedding checklist to keep you organized.


wedding dress

Courtesy of Farfetch

Farfetch is for the bride who doesn't want to go the traditional bridalwear route and instead, has set her sights on an ultra-luxe ready-to-wear gown. The above ruffled creation could easily pass for a wedding dress but it's a non-bridal design by Dolce & Gabbana and a design that we guarantee none of your friends have thought to wear. Following in the same vein are heart-stopping gowns from Giambattista Valli and Parlor. One of our favorite styles, in particular, is a strapless gown from Macgraw featuring a simple but state-making black bow at the back.

If you've frequented Farfetch then you know that the site is full of endless accessories options and a section dedicated to high-end beachwear that needs to come with on your honeymoon. Before you check out, make sure you browse through the Pre-Owned pieces to potentially score some vintage steals.

Fame & Partners

wedding dress

 Courtesy of Fame & Partners

Fame & Partners gets that no two brides are alike and that . With their wedding dress customization shop, Fame & Partners aims to tailor your dress to you so that arrives fitting perfectly and to your style specifications.

How does it work? Simply click on one of their current bridal designs or silhouettes and start customizing! Start with color and type of fabric then move on to the bodice where you can change the style to a one-shoulder or a strapless dress or opt of a plunging-v neckline and the same goes for the skirt. Experiment with an asymmetrical hem an A-line or classic wrap skirt. Once you have the basics down, choose finishing touches from adding a high-slit to the skirt to adding ruffles to the bodice. And voila! Your creation is born!

The same customization process goes for bridesmaids, so send your bridal-party over to customize their dresses–they'll thank you! Keep in mind that bridal gowns and bridesmaids dresses are made-to-order so doublecheck Fame & Partners shipping info to make sure you're working within your timeline.


wedding dress

 Courtesy of Revolve

You know Revolve for their chic and sexy dresses but maybe you haven't considered them when it comes to your wedding dress. Well, we're here to tell you that Revolve carries a small but notable edit of white gowns in their Wedding Shop that are worth checking out. Geared towards the bride who dares to bare, you'll find sultry styles with thigh-high slits, dresses with lingerie-inspired bustier bodices and striking illusion paneling. Revolve also carries an item or two for the traditional bride with gowns made from classic satin and crepe fabrics.

For all of your other parties, Revolve has sparkly short numbers for your bachelorette, floral frocks for your garden rehearsal dinner, cotton mini dresses for your destination wedding and even jaw-dropping lingerie for your wedding night and beyond.

Markarian Bridal

wedding dress

Courtesy of Markarian

New York City based brand Markarian is quickly becoming the go-to for impossibly chic brides who are in the know. Whether you're getting married at the courthouse or in the gardens of a grand estate, Markarian has a dress for you. It can be rare to find designs that feel fresh and untainted by overdone trends so we advise you to check out this brand if you're looking for something new and different.

For Markarian, beauty is in the details. Shop designs that are crafted from the finest fabrics and finished with exquisite touches such as a contrasting light blue sash, pearl embellished straps, and a fringe beaded mini dress. While Markarian's gowns aren't inexpensive, they're also not wildly expensive and hit that sweet spot when it comes to price point.

Rachel Zoe

wedding dress

Courtesy of Rachel Zoe 

Rachel Zoe knows her way around a gown so it's no surprise that her bridal collection is fashion-forward and well-made. The collection caters to the boho as well as the minimalist bride with gowns featuring ultra airy floral fil coupe and modern silhouettes crafted from classic crepe. There are also unexpected elements to the collection such as allover sequin gowns that move like glittering liquid, and a plunging back lined with dazzling beads.

For those who covet Rachel Zoe's signature look, you'll find wide-leg pants and expertly tailored jackets that make for a chic second look. While you're on the site, browse her ready-to-wear dresses that can easily be worn to your other parties and beyond.


wedding dress

Courtesy of Amsale 

Amsale's expertly made wedding gowns are a classic bride's dream. While you can only purchase Amsale gowns through one of their retailers, the Nouvelle Amsale line is available for purchase online. This is a collection of simple silhouettes done right. Choose from stretch crepe sheath gowns with delicate lace sleeves, to classic ballgowns with structured bodices to fit and flare gowns complete with shoulder bow details.

Prefer to design your own gown from the comfort of your home? The Amsale X You allows you to do just that. To start, choose your preferred silhouette from the library of interchangeable silhouettes. Then, simply pick your fabric, bodice shape and skirt style to create a wedding dress this is uniquely you.


wedding dress

 Courtesy of Watters

Although the majority of Watters's bridal gowns can only be purchased in-store, they also have a Ready to Ship shop featuring some of their most popular styles from their by watters line. Shop vintage-inspired tea-length dresses, gowns with plunging-v necklines and styles with 70's inspired bell sleeves. By watters is the brand's most affordable line so expect to see most gowns retailing for under 1K.

If you order your dress online, most items are ready to ship (hence the name!) so you can expect to receive your order fairly quickly. If you need to return the dress make sure you do so within 14 days.


wedding dress

Courtesy of Floravere

Floravere creates beautiful gowns that are geared towards the modern-day bride. Their thoughtfully made, high-quality gowns are sold at very accessible price points with most styles retailing for under 3K. Floravere wants women to feel empowered in their gowns so it's no surprise that their styles are named after strong women like Georgia O'Keeffe, Misty Copeland, Elizabeth Taylor and even after some of our favorite classic brides like Biana Jagger, Grace Kelly, and Carolyn Bessette.

Shop styles from an elevated slip, to a celestial-themed dress, to gauzy a gown with delicate flutter sleeves to even an allover lace romper complete with a layered tulle overskirt.


wedding dreess

Courtesy of Lulus

Brides on a budget–we've got you covered! Lulus is your one-stop-shop for on-trend wedding dresses that won't break the bank. Bridal designs in graphic lace, light and airy organza and body-skimming stretch knit will only set you back $100 or less! Depending on your budget, you may have some room leftover to grab one of Lulus adorable little white dresses or accessorize your wedding day look with a pearl headband or a pair of statement earrings.

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