Say yes to shopping online for your wedding dress! Many beloved retailers now offer well-curated bridal collections that include everything you need for your walk down the aisle. Whether you want to go the ready-to-wear route or are looking for something non-traditional, it's easier than ever to find a wedding gown (or a mini dress, separates, or suit) that fits your style, body type, and budget.
To curate our list of the best places to buy a wedding gown, we polled Brides staffers, interviewed wedding stylists, consulted bridal fashion business owners, and dedicated countless hours to online research. Our top picks include designer retailers like Nordstrom and Farfetch, trend-forward brands like Reformation, and budget-friendly boutiques like Lulus.
"Buying a wedding dress online is convenient," says Ranu Coleman, chief marketing officer of Azazie. "You can enjoy the experience from the comfort of your own home and still have your friends and family involved in the process." Still, not knowing if you've found the dress until you can try it on IRL can add some stress to the process, especially if you're on a tight timeline. That's why this guide also includes tips on what to look for when searching for your dream dress on the web.
Lulus Wedding Dresses
Size Range: XXS-3X | Shipping: Free standard shipping on orders of $50+ | Returns: Free on all returns within 10 days of delivery. $7 fee after 10 days
Brides on a budget, we've got you covered! Lulus is your go-to online store for on-trend wedding dresses that won't break the bank. Bridal designs in graphic lace, dreamy organza, and body-skimming stretch knit will only set you back $100 or less. Depending on your budget, you may have some room leftover to grab one of Lulus's adorable little white dresses for your wedding reception outfit change. You can also accessorize your wedding day look with a pearl hair accessory or a pair of statement earrings.
Price range: $69-$399
BHLDN Wedding Dresses
Size Range: 0-26 | Shipping: Free standard shipping on orders of $50+, $15 additional charge for wedding gowns and bridal sets | Returns: $5.95 fee for returns within 30 days
In-store and online, BHLDN caters to bridal styles for the boho bride, the classic bride, the plus-size bride, and the bride on a budget. When browsing the site or the racks in-store, expect to find fresh and exciting styles from major designers such as Jenny Yoo, Watters, and Amsale.
Brides looking for ultra-feminine creations can expect to find gowns made of tiers of cascading ruffles and soft tulle designs dotted with floral embroidery. For the traditional bride, check out BHLDN's modern take on the classic ball gown. Whether you've found the dress through one of their online consultants or by browsing the site on your own, BHLDN also makes it easy to build out your wedding day look with a plethora of gorgeous accessories. You'll find everything from "Something Blue" shoes to exquisite cathedral-length veils.
Price range: $118-$2,850
Nordstrom Wedding Dresses
Size Range: 00-28, petite and maternity available | Shipping: Free standard shipping on all orders | Returns: Free returns through mail or in store
If you're hoping to shop for your entire wedding day ensemble in one place, look no further than Nordstrom. The major retailer carries a small collection of wedding gowns that are available online, featuring big names like Tadashi Shoji and Amsale. The majority of their wedding dresses are carried in selected stores only, but once you've found a dress you'd like to try on you can simply book an appointment at one of Nordstrom's in-store wedding suites.
If you're looking for a pop of color for your rehearsal dinner dress or any party in between, head over to Nordstrom's Designer Collections. Take your pick of embroidered cocktail dresses perfect for a black-tie wedding or shop laid-back styles suited for a summer or destination wedding.
Price range: $49-$5,500
Reformation Wedding Dresses
Size Range: XS-3X, petite available | Shipping: Free standard shipping on all orders | Returns: Free returns within 30 days
Whether you're throwing a laidback backyard wedding, getting married at city hall, or eloping, Reformation has a wedding dress for you. Minimalist brides will love Reformation's selection of unfussy slip dresses and modern brides will gravitate towards the brand's simple silhouettes. If you're a bride with a bohemian sensibility, you'll adore Reformation's flowy frocks and mini dresses.
Dig up inspiration for your bridal party and head over to Reformation's bridal party section for a selection of dresses that will perfectly complement your own wedding day look.
Price range: $218-$598
Net-a-Porter Wedding Dresses
Size Range: 00-18 | Shipping: Free standard shipping on all orders | Returns: Free returns within 28 days
Net-a-Porter boasts a stylish collection of wedding-worthy dresses like architectural gowns by Gabriela Hearst, classic silhouettes from Brandon Maxwell, and light and lacey midis from Self-Portrait. Once you've found the one, check out the rest of Net-a-Porter's bridal selection and you might just find the perfect rehearsal dinner jumpsuit or afterparty separates. If the groom shares your excellent taste in fashion, head over to MrPorter and send some suit and tuxedo options his way.
Price range: $205-$7,510
David's Bridal Wedding Dresses
Size Range: 0-30, petite and maternity available | Shipping: Free standard shipping on orders of $120+ | Returns: $12.50 fee for returns within 7 days
David's Bridal is a tried and true wedding dress retailer. From body-inclusive gowns to stylish bridal party dresses to killer sales, David's Bridal has something for everyone. Shop gowns in petite to plus-size from notable designers like White by Vera Wang, Oleg Cassini, and Melissa Sweet. The best part? Most of David's Bridal's wedding dresses retail for under $2,000 and their DB Studio collection even offers gorgeous dresses for under $200. While you're at it, browse bridal accessories, wedding shoes, and stunning bridal lingerie. David's Bridal also offers an in-depth online measurement guide, but if you're still unsure, pop into one of the many locations to get fitted by an expert tailor.
Price range: $49-$2,374
Needle & Thread Wedding Dresses
Size Range: 0-18 | Shipping: Free standard shipping on orders of $350+ | Returns: $10 fee for returns within 14 days
If you're a bride who is searching for an exquisite gown featuring eye-catching sparkle or voluminous cascading ruffles, then Needle & Thread is the perfect match for your bold aesthetic. In its online wedding shop, you'll find gowns embroidered with beads and sequins galore, dramatic silhouettes, and feminine floral prints. For brides who are unabashed by vibrant and statement-making colors, Needle & Thread offers a section of ready-to-wear gowns in bright pastel hues and rich jewel tones.
Price range: $189-$1,369
Shopbop Wedding Dresses
Size Range: XXS-2XL | Shipping: Free 1-3 day shipping | Returns: Free returns within 15 days
Throwing a chic courthouse wedding? If you're tying the knot at city hall, Shopbop's selection of wedding dresses won't disappoint. Prepare to be obsessed with simple slinky slips from Olivia Von Halle, structured statement-making styles from Hellesy, and affordable mini dresses from WAYF. Take a peek at impressive and heavily beaded designs from Marchesa Notte and coveted bridal brand Costarellos. If you're in need of a dress for a destination wedding or want some amazing outfits for your honeymoon, delight in supremely light cotton pieces from LoveShackFancy and Zimmermann. While you're at it, browse Shopbop's jewelry collections and shop around the gift boutique, where you'll find items like adorable makeup cases and hair accessories that make great bridal party gifts. Plus, if you're already an Amazon Prime member, you can enjoy free two-day shipping on Shopbop.
Price range: $178-$2,790
Fame & Partners Wedding Dresses
Size Range: 0-22, custom alternations | Shipping: Free standard on custom orders, which usually takes 4-5 weeks | Returns: 75% refund of original price, within 30 days, on custom orders
Fame & Partners understands that no two brides are alike and that customization is key when it comes to creating your perfect wedding dress. The customization shop gives you the chance to have a hand in designing your own outfit and aims to remove the need for alterations. How does it work? Simply click on one of their current designs or bridal silhouettes and begin customizing. You can choose to customize everything from the fabric color to the shape of the bodice and the length of the skirt. Keep in mind that bridal gowns and bridal party dresses are made-to-order, so double-check Fame & Partners's shipping policies to make sure you're working within your timeline. If you're on a time crunch, you can also shop the site's Ready to Ship section, which features already made dresses that ship for free within two to four business days.
Price range: $237-$409
MATCHESFASHION Wedding Dresses
Size Range: 3XS-3XL | Shipping: Free standard on orders of $300+ | Returns: Free returns within 28 days
At the top of 2020, MATCHESFASHION launched their highly anticipated Wedding Edit shop. Here you'll find scores of impossibly chic dresses from coveted designers like Rodarte, Saint Laurent, Emilia Wickstead, Erdem – the list goes on. Whether you're looking to make a high-end fashion statement in a structured gown with a crisp oversized bow or bring the drama in head-to-toe feathers, you'll be sure to secure a wedding day outfit that none of your friends have worn.
Price range: $316-$9,825
Moda Operandi Wedding Dresses
Size Range: 0-16 | Shipping: Standard shipping for $10, second day for $20, or overnight shipping for $25 | Returns: Free returns within 28 days
Moda Operandi has us swooning over their highly curated online bridal edit of ultra-luxe designs. From clean and classic pieces by Carolina Herrera Bridal to the newest styles from Brock Collection and Markarian, choosing just one favorite will prove to be a challenge. Moda Operandi is also known for its online bridal trunk shows featuring coveted designers such as Vera Wang, Danielle Frankel, and Oscar de la Renta where all gowns can be bought directly online. These trunk shows only last for a limited time so check the site regularly.
If you're also looking for a one-stop shop for bridal accessories – you're in luck! Not only does Moda Operandi offer bridal shoes, bags, and jewelry, but you can also browse the site for chic clutches from Cult Gaia, exquisite shoes from Prada, and jewelry that you won't be able to leave the site without.
Price range: $140-$5,295
Revolve Wedding Dresses
Size Range: XXS-4X | Shipping: Free 2-day shipping on all orders | Returns: Free returns within 60 days
You know Revolve for their chic and sexy dresses but maybe you haven't considered them when it comes to shopping for your wedding dress. Well, we're here to tell you that Revolve carries a small but notable edit of white gowns that are definitely worth checking out. Geared towards the bride who dares to bare, you'll find sultry styles with thigh-high slits, dresses with lingerie-inspired bustier bodices, and striking illusion paneling. Revolve also carries an item or two for the traditional bride with gowns made from classic satin and crepe fabrics.
For all of your other parties, Revolve has sparkly short numbers for your bachelorette party, floral frocks for your garden rehearsal dinner, cotton mini dresses for your destination wedding, and even jaw-dropping lingerie for your wedding night and beyond.
Price range: $220-$2,995
Tadashi Shoji Wedding Dresses
Size Range: 00-18 | Shipping: Free standard shipping on all orders | Returns: Free returns within 15 days
If you love bows, capes, and allover lace, then you've come to the right place! Tadashi Shoji offers scores of wedding dresses for every bridal style. Shop slightly off-the-shoulder numbers with illusion bodices adorned with intricate lace, simple sheath gowns, and body-hugging silhouettes. Romantics at heart will love sweet details like Victorian-inspired puff sleeves and frothy tulle flocked with swiss dots. Brides looking for little white dresses need not look any further than Tadashi Shoji's collection of mini, midi, and tea-length dresses in allover beading or graphic lace.
Tadashi Shoji is also known for his beautiful and flattering mother of the bride and mother of the groom dresses with styles offered in deep jewel tones, pastels, and radiant metallics.
Price range: $508-$1,148
Farfetch Wedding Dresses
Size Range: XXXS-4XL | Shipping: Free shipping on orders of $200+ | Returns: Free returns within 14 days
Non-traditional and fashion-forward brides will gush over endless ready-to-wear options from Farfetch. If you're no stranger to the site, then you know it offers a bevy of luxe gowns and accessories by famed designers such as Giambattista Valli and Saint Laurent. From exaggerated tulle gowns to body-skimming slips and modern jumpsuits, you're bound to find a style that speaks to you. If you're a lover of all things vintage, explore the site's selection of pre-owned items; you might just end up finding your "something old" or your "something blue."
Price range: $378-$17,000
Azazie Wedding Dresses
Size Range: 0-30 | Shipping: Free shipping on orders of $120+ | Returns: 5% restocking fee for orders returned within 30 days
If you're looking for a wedding dress that's well made, fashionable, and budget-friendly, check out Azazie's impressive selection of wedding dresses – most of which retail for under $300. From sexy fit-and-flare gowns to boho-inspired silhouettes and flirty mini dresses, Azazie truly offers something for everyone. Once you've landed on your dream gown, explore scores of affordable bridal party dresses in tons of stylish iterations and colors that are sure to please even the most discerning people in your bridal party.
Price range: $239-$1,059
Markarian Bridal Wedding Dresses
Size Range: 0-16 | Shipping: Ships in 12-16 weeks | Returns: Depends on item
New York City-based brand Markarian is quickly becoming the go-to online shop for chic brides in the know. For Markarian, the beauty is in the details. Shop designs that are crafted from the finest fabrics and finished with exquisite touches such as contrasting light blue sashes, pearl embellished straps, and expertly draped bodices. Whether you're getting married at the courthouse or in the gardens of a grand estate, Markarian has a dress for you.
Price range: $1,795-$9,500
Amsale Wedding Dresses
Size Range: 0-24 | Shipping: Free shipping on orders of $75, allow 10 weeks for production & shipping | Returns: No returns or exchanges
Amsale's expertly made and timeless wedding gowns are a classic bride's dream. While you can only purchase Amsale gowns through one of their retailers, the Nouvelle Amsale line is available for purchase online. Choose from stretch crepe sheath gowns with delicate lace sleeves, classic ball gowns with structured bodices, and fit and flare gowns complete with shoulder bow details.
Prefer to design your own gown from the comfort of your home? Amsale x You allows you to do just that. Simply, choose your preferred silhouette from the library of interchangeable silhouettes, then pick your fabric, bodice shape, and skirt style to create a wedding dress that feels uniquely you.
Price range: $1,495-$4,500
Danielle Frankel Wedding Dresses
Size Range: 0-12 | Shipping: Ships 12-18 weeks | Returns: $200 restocking free for returns within 5 days
Danielle Hirsch – the designer behind Danielle Frankel – introduced her namesake label in 2017. Her chic, edgy, and different designs quickly gained popularity, especially among celebrity brides. In 2020, the cool-girl brand launched its new e-commerce site, meaning that brides could finally shop Danielle Frankel's coveted designs without a visit to the studio. The site houses a variety of stunning styles from impossibly chic separates to modern silhouettes to gowns with exquisite puff sleeves. Once you've secured your dream dress, complete your look with the brand's baroque pearl necklace or a pair of shoulder-grazing earrings.
Price range: $990-$14,990
Watters Wedding Dresses
Size Range: 00-24, petite and tall lengths | Shipping: Free standard shipping | Returns: Returns within 14 days
Although the majority of Watters's bridal gowns can only be purchased in-store, they also have a Ready to Ship shop featuring some of their most popular styles. Shop vintage-inspired tea-length dresses, gowns with plunging-V necklines, and styles with '70s-inspired bell sleeves. If you order your dress online, most items are ready to ship (hence, the name) so you can expect to receive your order fairly quickly. If you need to return the dress, make sure you refer to the brand's return policy.
Price range: $151-$5,360
Meet the Expert
What to Look for When Shopping for a Wedding Dress Online
Silhouette & Size
Before you even begin browsing online, it's important to know your measurements and what silhouettes work best for your body type. Check with each brand's individual sizing guides, as each designer uses slightly different measurements. This will help eliminate a lot of trial and error and ensure that your wedding dress fits you perfectly. When compiling this list, we looked for sites that offer extensive size ranges, as well as special sizes and alterations for those that are petite, tall, or pregnant. Ordering a custom dress from a brand like Fame & Partners is another way to ensure your dress fits like a glove.
Since you're not viewing wedding dresses in person, it's also helpful to familiarize yourself with different types of fabrics, so that you can get a sense of how certain wedding dresses will fit and feel. Think about whether you want something smooth and silky like satin or charmeuse or a style that's more light and airy like chiffon or tulle. You also want to think about the season you are getting married, and what fabric best suits the weather and location.
Shipping & Returns Policy
One of the most important tips for buying a wedding dress online is to extensively review a retailer's shipping and return policy. "Make sure you read the retailer's fine print and are very clear on return policies and delivery dates as you'll want to make sure you receive everything on time," says Coleman. If a site has a flexible return policy, you might want to order your dress in a couple sizes to ensure you find the ideal fit.
When should I buy my wedding dress?
While there's no strict rule, Brides recommends you buy your wedding dress about nine months before your wedding. This ensures your dress has enough time to be made and delivered, and you can make any alterations needed. Once you have your dress picked out, you can then start to think about your hair, shoes, and other accessories.
How much should I pay for a wedding dress?
A wedding dress can cost anywhere from less than a hundred dollars to tens of thousands of dollars. If you're on a budget, our best advice is to set the price filters on a website to ensure you stay within your budget and use pictures of dresses that inspire you to find similar styles for less. You can find plenty of gown and dress options in your price range if you know where to look. For instance, sites like Lulus and Reformation have stylish wedding dresses under $1,000.
How can I tell from a website what a wedding dress will look and feel like in person?
Sometimes it's hard to tell from the image online what the dress will really look like in person, so it's important to thoroughly read the product descriptions as well as familiarize yourself with the different types of fabrics. You'll need to be aware of what types of fabrics are stretchy or hold their shape or which ones are best suited for summer or winter weddings. Some sites let you order swatches beforehand, letting you see what the fabric looks and feels like.
Why Trust Brides
Contributing writer Sophie Moore is a former fashion editor at Brides and is an expert in all things bridal attire, from couture wedding gowns to the perfect "something blue" accessory. She researches and sources the best fashion items for brides, grooms, wedding guests, wedding parties, and more.