20 Best Places to Buy Wedding Dresses Online

Who says you can't buy your dream dress from your couch?

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wedding dress

Courtesy of BHLDN

We all know that online shopping is fast and easy but is it weird and risky to buy a wedding dress online? Definitely not! In fact, it's becoming increasingly popular. Big names like Matchesfashion and Nordstrom want to be your one-stop-shop for all of your wedding outfit needs and have created online bridal shops dedicated to guiding you through the shopping process. Browse gowns by coveted designers like Oscar de la Renta and Carolina Herrera and shop endless bridal accessories from veils to shoes to clutches, all of which can be delivered straight to your door in no time at all.

Brides who want to skip the ready-to-wear route and stick to traditional bridal retailers will love the ease of David's Bridal and BHLDN's online stores. There you'll find carefully curated shops carrying popular styles from notable designers like Amsale, Jenny Yoo, and Watters. Enjoy the perks of lightning speed delivery and the option to return your dress if you don't completely love it.

Still not sold? You may be surprised by what you find. Plus, you're bound to secure something for all of your other parties along the way. Whether you're throwing an intimate backyard wedding or a black-tie wedding, we've researched the best places to buy wedding dresses online for every body type, style, and budget.


wedding dress

Courtesy of BHLDN

BHLDN is undeniably a fan favorite among brides-to-be and we totally understand why. In-store and online, BHLDN caters to the boho bride, the classic bride, the plus-size bride, and the bride on a budget. When browsing the site or the racks in-store, expect to find fresh and exciting styles from major designers such as Jenny Yoo, Watters, and Amsale.

Brides looking for ultra-feminine creations can expect to find gowns made of tiers of cascading ruffles and soft tulle designs dotted with floral embroidery. For the traditional bride, check out BHLDN's modern take on the classic ball gown. Whether you've found the dress, in-store, through one of their online consultants, or by browsing the site on your own, BHLDN also makes it very easy to build out your wedding day look with their plethora of gorgeous accessories from "Something Blue" shoes to exquisite cathedral-length veils. Also, don't forget mom! BHLDN boasts some of the prettiest mother of the bride/groom dresses around!

With standard shipping, expect to receive your dress within 9 business days and BHLDN accepts returns within a 30-day window. BHLDN does not offer alteration services so make sure you allow plenty of time to have your dress tailored.


wedding dress

 Courtesy of Matchesfashion

At the top of 2020, Matchesfashion launched an online bridal boutique, and to say we're here for it –– is a big understatement. The Wedding Edit features scores of impossibly chic dresses from coveted designers like Rodarte, Saint Laurent, Emilia Wickstead, Erdem –– the list goes on. Whether you're looking to make a high-end fashion statement in a structured gown with a crisp oversized bow or bring the drama in head-to-toe ruffles –– you'll find it here.

But why stop at just the dress? This highly curated shop has all of your favorite accessories from pearl-embellished mules by Jimmy Choo to jewel-encrusted clutches from Rosantica to tulle embellished headbands by Maison Michel. By the time you've checked out, you'll have your complete wedding day look nailed down and maybe even a couple of your other parties in the bag too.


wedding dress

 Courtesy of Nordstrom

If you're hoping to shop for your entire wedding day look in one place, look no further than Nordstrom. While Nordstrom carries a small collection of wedding gowns that are available online from big names like Tadashi Shoji, Amsale and Watters, the majority of their wedding dresses are carried in selected stores only. Browse the site to discover pristine white and minimalist styles from Pronovias, regal lace gowns from Monique Lhuillier, and beaded beauties from Berta. Once you've found a dress you'd like to try on, simply book an appointment at one of Nordstrom's in-store wedding suites.

On Nordstrom's online Wedding Suite, you'll find all of the little white dresses you could dream of and wedding accessories from veils to delicate hairpins. If you're looking for a pop of color for your rehearsal dinner dress or any party in between, head over to Nordstrom's Designer Collections and take your pick of embroidered cocktail dresses perfect for a black-tie wedding or shop laid-back styles suited for a summer or destination wedding.

Moda Operandi

wedding dress

 Courtesy of Moda Operandi

Moda Operandi has us swooning over their highly curated online bridal edit of ultra-luxe designs. From clean and classic pieces by Carolina Herrera Bridal to the newest styles from Brock Collection and Markarian, choosing just one favorite will prove to be a challenge.

Moda Operandi is also known for its online bridal trunkshows featuring coveted designers such as Vera Wang, Danielle Frankel, and Oscar de la Renta where all gowns can be bought directly online. These trunkshows only last for a limited time so check the site regularly.

If you're also looking for a one-stop-shop for bridal accessories –– you're in luck! Not only does Moda Operandi offer up their bridal picks for shoes and bags and jewelry, but you can also choose to browse the rest of the site where you'll find darling clutches from Cult Gaia, exquisite shoes from Prada, and jewelry that you won't be able to leave the site without.


wedding dress

 Courtesy of Reformation

Whether you're throwing a laidback backyard wedding, getting married at City Hall or eloping –– Reformation has a wedding dress for you. Minimalist brides will love Reformation's selection of unfussy slip dresses and modern brides will gravitate towards the brand's simple silhouettes. If you're a bride with a bohemian sensibility, you'll adore Reformation's flowy frocks and mini dresses.

If you're also here to dig-up some inspiration for your bridal party, head over to the bridesmaid section to see a selection of dresses that will perfectly complement your own wedding day look.

David's Bridal

wedding dress

 Courtesy of David's Bridal

We can't say enough good things about David's Bridal, from their body-inclusive gowns to their stylish bridesmaid dresses to their killer sales, David's Bridal has something for everyone. Shop gowns in petite to plus-size from notable designers like White by Vera Wang, Oleg Cassini, and Melissa Sweet. The best part? Most of David's Bridal's wedding dresses retail for under 2K and their DB Studio collection even offers gorgeous dresses for under $200(!!).

While you're on the site, browse accessories from hairpins to shoes to stunning bridal lingerie. David's Bridal even has a partnership with Men's Wearhouse so once you've secured your dream dress, start thinking about a tuxedo for your dapper groom.

David's Bridal offers an in-depth online measurement guide but if you're still unsure, pop to one of their many locations to get fitted by one of their expert tailors.


wedding dress

 Courtesy of Net-a-Porter

Oh Net-a-Porter how we love you so from your impressive roster of designers to your luxurious accessory collections to your inspiring and carefully curated shops – you have never led us astray. Our favorite shop? The Wedding Day Shop, of course! There you'll find everything you need for an impeccably put together wedding day look from pearl-encrusted clutches to elegant satin shoes to the lastest skincare necessities. But let's talk dresses. Net-a-Porter boasts a stylish collection of wedding-worthy dresses from architectural gowns by Gabriela Hearst to classic silhouettes from Brandon Maxwell to light and lacey midis from Self-Portrait.

Once you've found the one, check-out the rest of Net-a-Porter's bridal selection and you might just find the perfect rehearsal dinner jumpsuit or afterparty separates. And if the groom shares your excellent taste in fashion, head over to MrPorter and send some suit and tuxedo options his way.

Tadashi Shoji

wedding dress

Courtesy of Tadashi Shoji

If you love bows, capes, and allover lace, then you've come to the right place! Tadashi Shoji offers scores of wedding dresses for every bridal style. Shop slightly off-the-shoulder numbers with illusion bodices adorned with intricate lace, simple sheath gowns, and body-hugging silhouettes. Romantics at heart will love sweet details like Victorian-esque puff sleeves and frothy tulle flocked with swiss dots. Brides looking for little white dresses need not look any further than Tadashi Shoji's collection of mini, midi, and tea-length dresses in allover beading or graphic lace.

Tadashi Shoji is also known for his beautiful and flattering mother of the bride and mother of the groom dresses with styles offered in deep jewel tones, pastels, and radiant metallics.


wedding dress

 Courtesy of Shopbop

Calling all chic courthouse wedding brides! If you're tying the knot at city hall and looking for your Bianca Jagger moment – Shopbop won't disappoint. Prepared to be obsessed with simple slinky slips from Olivia Von Halle, structured statement-making styles from Hellesy, and flirty and affordable mini dresses from WAYF.

For those interested in floor-length gowns – Shopbop has those too! Take a peek at impressive and heavily beaded designs from Marchesa Notte and coveted bridal brand Costarellos. If you're here because you need a dress worthy of a destination wedding or perhaps you need a couple of amazing pieces for your honeymoon, you've guessed it – Shopbop has it! Delight in supremely light cotton pieces from LoveShackFancy and Zimmermann.

While you're at it, browse Shopbop's jewelry collections and shop around the gift boutique where you'll find items like cute makeup cases and hair accessories all of which would make great bridesmaids gifts.


wedding dress

Courtesy of Floravere

Floravere creates beautiful gowns that are geared towards the modern-day bride. Their thoughtfully made, high-quality gowns are sold at very accessible price points with most styles retailing for under 3K. Floravere wants women to feel empowered in their gowns so it's no surprise that their styles are named after strong women like Georgia O'Keeffe, Misty Copeland, Elizabeth Taylor, and even after some of our favorite classic brides like Biana Jagger, Grace Kelly, and Carolyn Bessette.

Shop styles from an elevated slip, to a celestial-themed dress, to gauzy a gown with delicate flutter sleeves to an allover lace romper complete with a layered tulle overskirt.

Needle & Thread

wedding dress

Courtesy of Needle & Thread

Needle & Thread is very popular among the royals and Kate Middleton is a fan in particular. Need we go on? We will because their wedding dresses are worth going on about! If you're a bride who is searching for sparkle and allover beading, then Needle & Thread is the only way to go. In their online wedding shop, you'll find gowns embroidered with beads and sequins galore that feel at once glamourous and timeless. It's sparkle on sparkle and we're here for it.

Brides who are craving an injection of color will love blush gowns that fade from white into ombré pink. For brides who can't get enough color, may we suggest some of their statement-making ready-to-wear gowns featuring incredibly feminine floral patterns and colorful embroidery?


wedding dress

Courtesy of Zola

Zola has wedding dresses? They do indeed and they're gorgeous! Zola's newly launched Wedding Shop carries everything you could possibly need from bridesmaid dresses to wedding lingerie to tuxedos to glamorous ball gowns. In Zola's bridal boutique, you'll find wedding dresses offered in a wide range of silhouettes, sizes, and styles from collections by Cocomelody, Lace & Liberty, and Kleinfeld Bridal Party. With most styles retailing for under $2,000 and some retailing for under $400, you'll be sure to find a wedding dress well within your budget (that's what we like to hear!).


wedding dress

 Courtesy of Farfetch

Non-traditional and fashion-forward brides will swoon over endless ready-to-wear options from Farfetch. If you're no stranger to the site, then you know if offers a bevy of luxe gowns by famed designers such as Giambattista Valli and Saint Laurent. From exaggerated tulle gowns to body-skimming slips and modern jumpsuits, you're bound to find a style that speaks to you. One of our favorite bridal styles, in particular, is this strapless gown from Macgraw featuring a simple but impactful black bow.

Fame & Partners

wedding dress

 Courtesy of Fame & Partners

Fame & Partners understand that no two brides are alike and that customization is key when it comes to creating your perfect wedding dress. With their wedding dress customization shop, Fame & Partners aims to take the stress out of tailoring your dress.

How does it work? Simply click on one of their current bridal designs or silhouettes and start customizing! Start with color and type of fabric then move on to the bodice where you can change the style to a one-shoulder or a strapless dress or opt of a plunging-v neckline and the same goes for the skirt. Experiment with an asymmetrical hem an A-line or classic wrap skirt. Once you have the basics down, choose finishing touches from adding a high-slit to the skirt to adding ruffles to the bodice. And voila! Your creation is born!

The same customization process goes for bridesmaids, so send your bridal-party over to customize their dresses––they'll thank you! Keep in mind that bridal gowns and bridesmaids dresses are made-to-order so doublecheck Fame & Partners shipping info to make sure you're working within your timeline.


wedding dress

 Courtesy of Revolve

You know Revolve for their chic and sexy dresses but maybe you haven't considered them when it comes to your wedding dress. Well, we're here to tell you that Revolve carries a small but notable edit of white gowns in their Wedding Shop that are worth checking out. Geared towards the bride who dares to bare, you'll find sultry styles with thigh-high slits, dresses with lingerie-inspired bustier bodices, and striking illusion paneling. Revolve also carries an item or two for the traditional bride with gowns made from classic satin and crepe fabrics.

For all of your other parties, Revolve has sparkly short numbers for your bachelorette, floral frocks for your garden rehearsal dinner, cotton mini dresses for your destination wedding, and even jaw-dropping lingerie for your wedding night and beyond.

Markarian Bridal

wedding dress

Courtesy of Markarian

New York City based brand Markarian is quickly becoming the go-to for impossibly chic brides who are in the know. Whether you're getting married at the courthouse or in the gardens of a grand estate, Markarian has a dress for you. It can be rare to find designs that feel fresh and untainted by overdone trends so we advise you to check out this brand if you're looking for something new and different.

For Markarian, beauty is in the details. Shop designs that are crafted from the finest fabrics and finished with exquisite touches such as a contrasting light blue sash, pearl embellished straps, and expertly draped bodices. While Markarian's gowns aren't inexpensive, they're also not wildly expensive and hit that sweet spot when it comes to price point.


wedding dress

 Courtesy of Amsale

Amsale's expertly made and timeless wedding gowns are a classic bride's dream. While you can only purchase Amsale gowns through one of their retailers, the Nouvelle Amsale line is available for purchase online. Choose from stretch crepe sheath gowns with delicate lace sleeves, to classic ball gowns with structured bodices to fit and flare gowns complete with shoulder bow details.

Prefer to design your own gown from the comfort of your home? Amsale x You allows you to do just that. To start, choose your preferred silhouette from the library of interchangeable silhouettes. Then, simply pick your fabric, bodice shape, and skirt style to create a wedding dress this is uniquely you.


wedding dress

 Courtesy of Watters

Although the majority of Watters's bridal gowns can only be purchased in-store, they also have a Ready to Ship shop featuring some of their most popular styles. Shop vintage-inspired tea-length dresses, gowns with plunging-V necklines, and styles with 70's inspired bell sleeves.

If you order your dress online, most items are ready to ship (hence the name!) so you can expect to receive your order fairly quickly. If you need to return the dress make sure you refer to the brand's return policy.


wedding dress

 Courtesy of Lulus

Brides on a budget–we've got you covered! Lulus is your one-stop-shop for on-trend wedding dresses that won't break the bank. Bridal designs in graphic lace, light, and airy organza, and body-skimming stretch knit will only set you back $100 or less! Depending on your budget, you may have some room leftover to grab one of Lulus adorable little white dresses or accessorize your wedding day look with a pearl headband or a pair of statement earrings.

Danielle Frankel

wedding dress

 Courtesy of Danielle Frankel

Danielle Hirsch, the designer behind Danielle Frankel, introduced her namesake label in 2017. Her chic, edgy, and different designs quickly gained popularity, especially among celebrity brides. In 2020, the cool-girl brand launched its new e-commerce site meaning brides could finally shop Danielle Frankel's coveted designs without a visit to the studio. The new site houses 20 stunning styles from impossibly chic separates to modern silhouettes to gowns with exquisite puff sleeves. Once you've secured your dream dress, complete the look with a Danielle Frankel Baroque pearl necklace or a pair of shoulder-grazing earrings.

Shopping FAQs

Considering buying your wedding dress online? We've answered three common questions brides-to-be have about shopping for a wedding dress online.

  • How will I know what size I am? Even before you start browsing, make sure you know your measurements. You'll need to know your bust, waist, and hips to shop for a dress. While many websites offer fit guides, keep in mind that not every designer will have the same fit. Since many sites offer free returns and exchanges we suggest that you order a style in multiple sizes to find the perfect fit.
  • How can I tell from a website what a wedding dress will look and feel like in person? Sometimes it's hard to tell from the image online what the dress will really look like in person so it's important to thoroughly read the product descriptions as well as familiarize yourself with the different types of fabrics. You'll need to be aware of what types of fabrics are stretchy or hold their shape or which ones are best suited for summer or winter weddings. Before you start shopping, it's also helpful to have a good idea of what silhouettes work best for your body type. And lastly – read the reviews! Other shoppers may have left some invaluable insight!
  • Can I return or exchange my wedding dress? Before you checkout, make sure you double-check the site's returns and exchanges policies. Many sites offer free returns and exchanges however the return window may vary from site to site.

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