The 13 Best Places to Buy Engagement Rings Online

From famous retailers to direct-to-consumer brands and bespoke designers.

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Engagement ring shopping is exciting, but can also be super overwhelming at the same time. There are so many options, and it’s not exactly the same as scrolling through the new arrivals sections of your favorite retailers. What’s more, an engagement ring is a huge investment and one you want to research before you buy. Before you can figure out where you should buy your engagement ring from, there are some questions you should ask yourself. 

What style of engagement ring is right for you? Timeless, vintage, modern? Do you want a natural diamond? If so, you'll need to consider the cut—round, radiant, oval, emerald, square, or marquise? Perhaps you want a more affordable alternative like a lab-grown diamond? Or, maybe a white sapphire, morganite, or moissanite stone? You might be a fan of gemstone engagement rings, in which case, are you might want a sapphire à la Kate Middleton or perhaps your birthstone, be it an emerald, ruby, or amethyst. Are you into the idea of a classic setting? Or, would you instead prefer to work directly with a designer to create a one-of-a-kind ring? And perhaps the biggest question—what is your budget?

From independent jewelry designers to famous retailers and direct-to-consumer brands, we're here to help with our top picks.

Read on for the best places to buy engagement rings online.

Etsy

engagement ring

Courtesy of Brilliant Ring

If there is one place that is guaranteed to yield unique and alternative engagement rings, it's Etsy. With an entire section of the site dedicated to weddings and engagement rings, you'll be sure to find a design that catches your eye and stays within budget. From vintage-inspired morganite rings to classic oval solitaire rings, to preowned styles rich in history, browse endless options from trusted artists and vendors.

Shipping & Returns Policies

Since each seller has their own set of shop policies, make sure to check the payment plan options, estimated delivery date as well as return policy as they will vary from shop to shop.

Zales

engagement ring
Courtesy of Zales

Zales has been known as "the diamond store" since 1924, and for a good reason — the retailer carries an impressive selection of engagement rings and wedding bands to suit any taste. Plus, there are plenty of stunning options for those shopping on a budget, because while a price cannot be put on love, Zales understands that there are limits to how much one can spend on an engagement ring.

With popular wedding and engagement collections from Vera Wang LOVE, Enchanted Disney Fine Jewelry, and Marilyn Monroe, customers can shop for everything from classic styles to trendy stacking suites and bold bands. For those craving lots of glitz and glamour, there's an array of dramatic and ultra-fancy rings, too. Zales uses ethically-sourced metals and stones as well as a variety of lab-created diamonds and gemstones. Plus, customers also have the option to shop pre-set rings styles or create a custom design (your imagination is the limit!). 

Special Services

Offering high-touch customer service, Zales provides an online "Engagement Ring Education" guide featuring the different types of settings and the five C'S (according to Zales, "care" is a crucial fifth "Z" in addition to cut, carat, color, and clarity). What's more, the fine jewelry retailer has a 24/7 online concierge service so customers can ask any additional questions before buying the ring of their dreams as well as financing options. 

Shipping & Returns Policies

You can either choose to have your engagement ring shipped to a local Zales store which takes about 3 business days or to have your order shipped straight to your door which usually takes up to 2 business days. Returns and exchanges in good condition are permitted within 60 days from the purchase date and online purchases can be returned to any Zales location or returned by mail. Keep in mind that it might take up to 30 days to process any refunds.

Gemist

engagement ring

Courtesy of Gemist

When it comes to buying an engagement ring, the direct-to-consumer model is becoming more popular, and Gemist is the first digital platform (with an app and website) that lets users custom-design rings and try them on at home before buying them. Think of them as the Warby Parker of jewelry. Less in-store stress and more at-home comfort. 

Whether you’re shopping for a diamond engagement ring, a stackable wedding band, or gemstone ring, Gemist has set out to streamline the process of shopping for a ring and at an accessible price point, too boot. First, customers can get inspiration by scrolling through various collections from classic to contemporary. Think traditional diamonds, rose-gold settings, gemstones from sapphires to emeralds, and styles meant for stacking. Then, customers can design their ring and customize various elements of it, including the metal color, setting, and cut of the stone.

Special Services

Gemist offers up to three identical faux “stand-in” ring options to try on at home before committing to the real thing which customers can hold on to for up to two weeks (a prepaid label is included for easy return!). If you’re so inclined, you can purchase a stand-in ring for activities like travel and sports, where you might not want to wear the real thing. Once you’ve decided on your perfect ring, the final design is made with ethically-sourced stones, handset in Los Angeles, and ships in three to four weeks. 

If you feel like you want more guidance from an expert, Gemist’s On The Hunt program offers customers a 15 to 30-minute consultation with one of Gemist’s stylists so you can discuss ideas and design options for a customizable experience. To complement the ring of your dreams, Gemist has launched a line of earrings from studs to hoops and huggies.

Shipping & Returns Policies

Genuine rings will ship approximately 3-4 weeks after the order is placed and a signature will be required upon delivery. Everyday rings can be returned within 14 days of the purchase day but fully custom engagement rings cannot be returned.

Ritani

engagent ring

 Courtesy of Ritani

With an impressive selection of price-sensitive styles, Ritani is proof that a beautifully crafted engagement ring doesn't have to break the bank. If you're not sure where to start, Ritani makes it incredibly easy to discover their designs by breaking down their rings by setting. Choose from striking solitaires to three stone styles to vintage-inspired stunners to rings flocked with delicate side stones. Once you've landed on a setting you love, you can filter by price, center stone shape, metal, side stone and even by delivery date if you're in a time crunch.

Special Services

If you rather design your own ring, Ritani has got you covered there too. Either start by choosing a loose and ethically sourced diamond or a lab grown diamond and build your ring from the diamond up or choose to start with the setting and go from there. Rianti also offers a unique budget tool feature where your dream ring can be built answering a series of questions based on your price point, the cut and type of diamond. Once you've narrowed down what aspects you're looking for, click "Show me my ring" and Ritani will generate a ring recommendation for you.

Shipping & Returns Policies

Rianti offers discreet packing to keep your proposal a surprise as well as a 30-day return policy for all items except for custom rings. If you find yourself in a position where you need to return a custom ring, Ritani also offers a diamond buyback program.

Vrai

engagement ring

 Courtesy of Vrai

Vrai creates conflict-free diamonds that are sustainably created in California with zero carbon footprint and no mining. Beyond their sustainability practices, Vrai offers stunning and carefully crafted engagement rings for the bride who craves simplicity with a modern twist.

We love that Vrai's rings feel classic but entirely unique at the same time. Take "The Hover" ring for example which features a traditional-style band available in platinum, yellow gold, white gold, and rose gold and an unexpected floating diamond that hovers above your finger for added effect. Vrai also offers "Ready-to-Give" engagement rings that ship quickly and securely. These styles are available in .75ct to 1.5ct in 14K yellow gold and platinum.

Special Services

Every engagement ring comes with a proposal care package that includes complimentary ring resizing, annual comprehensive cleaning, polishing, prong tightening and re-dipping as well as a lifetime warranty.

Shipping & Returns Policies

All of Vrai's made to order engagement rings ship within 10 business days via complimentary two business day delivery service. Vrai also offers complimentary overnight delivery for orders over $10,000. If you need to return your ring, Vrai accepts returns for all pieces within 30 days of delivery.

Catbird

engagement ring

 Courtesy of Catbird

If your dream engagement ring is delicate, has a unique design, looks vintage, or is from an independent jewelry brand, then Catbird undoubtedly for you. With a stellar assortment of engagement rings and wedding bands (including unisex and men’s styles!), Catbird has its own line of spectacular styles, which includes three signature collections: the Swans, Fairy Lights & Snow Queens, and Classic Band. Catbird also carries beautiful designs from smaller jewelry brands like Jennie Kwon, Kataoka, Polly Wales, Sofia Zakia, Wwake, and more. From classic white diamonds that are uniquely set to curved bands, colorful gemstones, and rustic diamonds, the engagement rings and wedding bands from Catbird are utterly romantic. Most of the rings Catbird carries are budget-friendly, too, with the majority of designs coming in under $3,500.

Special Services

If you’re in New York City, you can experience the store’s charm by visiting the lower Manhattan or Brooklyn boutiques or the dedicated Wedding Annex in Williamsburg.

Shipping & Returns Policies

While shopping, keep in mind that due to government restrictions concerning COVID-19, Catbird has halted manufacturing until these restrictions are lifted. In the meantime, if you order from Catbird's "Ship Now" collection, your order will ship within 3-7 business days. For custom rings, you can choose from standard shipping to next day delivery to instore pickup once Catbird has resumed normal business operations. Catbird accepts returns for online purchases within 10 days of the purchase date. Simply fill out the return form and mail your ring back. At this time, Catbird does not offer exchanges.

Kay Jewelers

engagement ring

 Courtesy of Kay Jewelers 

We all know the jingle, every kiss begins with Kay. The jewelry retailer prides itself on connecting with customers and understanding their needs — Kay knows that buying an engagement ring is a significant milestone, and it’s the company’s goal to make the engagement ring buying process one of the most memorable moments in a person’s life. Kay strives to make the process as easy and relaxing as possible, all the while offering a beautiful assortment of rings from bridal sets to vintage-inspired designs and engravable styles. 

With popular engagement ring collections like Neil Lane Bridal from fine jewelry designer Neil Lane, Adrianna Papel, and The Leo Diamond, Kay’s assortment of engagement rings, wedding bands, and promise rings are vast. Think dazzling diamonds with Hollywood glamour, intricate designs that elegantly incorporate trends, and unique cuts that emphasize the sparkle and light of a stone. All of Kay’s metals and stones are ethically sourced and additionally offers a variety of lab-created diamonds and gemstones. Kay caters to a range of price points, too, with diamond rings available for under $100 to $10,000+. 

Special Services

If you’re into the idea of a one-of-a-kind engagement ring, Kay offers a customization process where customers can dream up their perfect design in-store or online. For additional guidance, the retailer provides a library of helpful jewelry education content to customers, including an online ring sizing guide. Plus, a 24/7 online concierge for any questions. 

Shipping & Returns Policies

Kay offers safe shipping and for your security, merchandise orders over $1,000 will only be shipped to the billing address for the payment method you've chosen to use. Choose from Ground, Overnight, or Saturday shipping options and allow for additional time for personalized orders. Kay is now offering free returns by mail for online purchases. You may return your ring via mail or at any Kay location after 30 days of receiving your order or exchange your order within 60 days of the purchase date.

Blue Nile

engagement ring

 Courtesy of Blue Nile

Blue Nile is the largest online retailer of certified diamonds and fine jewelry and a pioneer in the online diamond engagement ring business, launching over 20 years ago in 1999. Bringing high-quality GIA-graded diamonds directly to consumers, Blue Nile carries thousands of independently-certified diamonds to choose from and guarantees a great value on every stone purchased by eliminating the “middleman.” As a result, prices are significantly less than traditional retail. To wit, the brand stands by a Diamond Price-Match Guarantee for customers. 

Special Services

Blue Nile is all about letting customers control the jewelry shopping process, whether you choose to use the “Build Your Own Ring” feature, shop the “Ready-to-Ship” ring collection, or want to buy a loose stone. The brand provides expert guidance with in-depth educational materials and unique online tools so customers can feel confident in their purchase. The brand has 24/7 customer service year-round and has introduced virtual appointments for those interested in learning more from their own home. If in-person guidance is more your style, Blue Nile has showrooms in Salem, New Hampshire, Long Island, New York, Portland, Oregon, Fairfax County, Virginia, and Bellevue, Washington.

Shipping & Returns Policies

Every engagement ring from Blue Nile is hand-crafted and quadruple-checked by diamond and jewelry experts to ensure the quality of a piece before it shipped via secure delivery methods. Every order includes a 30-day return policy and lifetime guarantees. Blue Nile also offers a Diamond Buyback program that allows customers to sell a loose diamond or piece of diamond jewelry for a cash offer based on current market value.

KatKim

engagement ring

 Courtesy of KatKim

For ultra-modern takes on classic diamond engagement rings, look no further than KatKim’s utterly striking assortment. With clean lines with unexpected silhouettes as the brand’s signature, the LA-based brand perfectly balances tradition with contemporary style while prioritizing sustainability throughout the design and development of every piece. From core collection engagement rings (the Marquise Crescendo Ring, Duét Pear Ring, floating rings, and split duet bands are all popular styles among modern brides) to bespoke designs, every KatKim piece is handmade in Los Angeles by artisans that the label is dedicated to supporting in the local community. Every diamond used in a KatKim piece is conflict-free and adheres to The Kimberley Process, while settlings are made with recycled gold whenever possible. 

Special Services

While KatKim’s line of engagement rings are already stand out and have a custom feel to them, the brand offers bespoke services to customers seeking out a truly exceptional design. From customized takes on some of the brand’s popular design details like the Crescendo open band, split duet bands, floating stones, and two-stone duet settings to entirely one-of-a-kind creations featuring uniquely-cut stones and innovative settings, every bespoke ring is utterly radiant and unmistakably KatKim. 

Shipping & Returns Policies

Since all items are custom and handmade, expect 2-4 weeks for your engagement ring to ship. All custom rings cannot be returned however if you wish to make an exchange for store credit, all unused jewelry must be returned within 7 days of the delivery confirmation date.

Mociun

engagement ring

Courtesy of Mociun

For a non-traditional engagement ring, look to the Brooklyn-based jewelry brand, Mociun, for distinctive designs that truly stand out. Founded by California native, Caitlin Mociun, the brand is known for using rare and unusual diamonds and gemstones in engagement ring designs and working one-on-one with clients to create exceptional, one-of-a-kind pieces. 

With a simple aesthetic that aways reads unexpected and elegant, Mociun’s engagement ring designs are handmade in New York and range from clean and geometric to maximalist cluster settings with playful uses of color and spacing. As the company’s only designer, Mociun herself hand-selects all of the materials, sketches each design, and works closely with her production team and New York City-based jewelers to bring every piece to life.

With a selective inventory of unique gemstones, Mociun engagement rings often feature rare-cut diamonds such as an asymmetrical hexagon diamond, a step-cut kite-shaped diamond, a rhomboid step-cut yellow diamond, and an octagonal old mine cut diamond. Plus, innovative settings to make more classic cuts like ovals, round cuts, cushions, and emerald cuts appear unique as ever. 

Special Services

Mociun welcomes ideas and questions from customers, too. So, if you’ve been dreaming up a custom engagement ring, you can fill out a Custom Jewelry Inquiry Form to send in inspiration, design preferences, stone and metal ideas, your timeline, and budget details. From there, the team will reach out to set up an appointment with Mociun to discuss your project in-person at the brand’s Brooklyn showroom, by phone, email, or video chat. After reviewing your ideas and collaborating with the Mociun on the final bespoke design, you will be able to start the gem and metal selection process. Once final material selections have been made, the production of your ring will take approximately six to eight weeks to be made with a complete project timeline averaging between eight to ten weeks.

Mociun also carries a selection of antique and vintage rings and offers an in-depth gem guide that details everything from the brand’s ethical approach to design to information on various gemstones and cuts, as well as the differences between newly mined diamonds and antique diamonds.

Shipping & Returns Policies

Mociun jewelry is made to order so it takes approximately 2-3 weeks for production. For all domestic orders, expect delivery within 5 business days if you choose ground shipping. If you live in New York, you can also pick up your ring at Mociun's store located in Brooklyn, NY. All customized or resized rings are final sale and cannot be returned. All eligible purchases can be exchanged for store credit within 14 days of your delivery date.

Jared

engagement ring

 Courtesy of Jared

With over 274 stores in 41 states, you've probably spotted a Jared store at one of your favorite shopping destinations. What you may not know is that Jared has created an online shopping experience that is equally easy as stepping into one of their stores.

With endless offerings from their impressive roster of notable designers such as Vera Wang, Neil Lane, Tacori, and Forevermark, Jared truly has an engagement ring style for everyone. Choose from vintage-inspired marquise rings, three stone rings set in rose gold, oval-cut diamonds traced with pavé halos and more. If you don't see the right style for you or if you know exactly what you want, Jared offers the ability to custom make your engagement ring online with options to choose your diamond shape and weight right down to the setting and engraving.

Special Services

Since shopping for an engagement ring may not be as straight-forward as you think, Jared has online experts on hand that offer virtual appointments to answer any and all questions and to walk you through the process.

Shipping & Returns Policies

For in-stock items that aren't customized, you can pick up your order at your local Jared location within 2 business days at no additional charge. For delivery straight to your door, choose UPS ground shipping or expedite your shipment by choosing next day delivery.

Kataoka

wedding ring

Kataoka

If you're a fan of Emma Stone, then you may know that her luminescent pearl engagement ring comes from fine jewelry brand, Kataoka. Known for his exquisite and delicate jewelry, Yoshinobu Kataoka prides himself on creating wearable works of art. Kataoka's pieces are for the bride who is looking for an engagement ring that has an heirloom vibe. Browse beautifully handcrafted rings with unique pairings like pearls nestled between gorgeous green emeralds and striking amethysts or go bold with a smokey blue sapphire ring dotted with twinkling diamonds.

Since many of Kataoka's rings are delicate in design, they make for excellent stacking rings. Stack your engagement ring with a thin matching or opt for one of Kataoka's colorful creations in aquamarine or tourmaline to set your stack apart from the rest.

Shipping & Return Policies

Since every piece of Kataoka's jewelry is handmade, it takes about 4 weeks for an order to be completed but in special cases, they are more than happy to prioritize shipping.

Doyle & Doyle

engagement ring

Courtesy of Doyle & Doyle

If you’re in the market for an antique, estate, or vintage engagement ring, Doyle & Doyle offers a hand-selected collection of spectacular engagement rings. Based in New York City, the company was founded in 1998 by sisters Elizabeth Doyle and Irene Pamela Doyle, both of whom have worked to curate an impressive collection of rare and unique vintage gems that mix edgy elegance with glamour and beauty. The curated selection includes rings from a wide range of periods, including classic mid-century diamond solitaires, romantic Victorian cluster rings, and timeless Art Deco designs. They even carry vintage rings from famous jewelers like Tiffany & Co. and seek out rings that are a little more off the beaten path, including fancy colored and shaped diamonds, rare gemstones, and unique designs. 

Doyle & Doyle also has an in-house contemporary line of jewelry called Heirloom by Doyle & Doyle label with engagement rings designed by Elizabeth Doyle and created locally in New York. They feature antique and vintage diamonds set in modern and antique-inspired settings – the best of both worlds if you prefer a new ring, but want a more unique and sustainable diamond.

Whether you want a solitaire stone, three-stone design, or multi-stone ring, Doyle & Doyle delivers on distinctive style and a “no pressure” approach to shopping for an engagement ring. The company prides itself on gently guiding customers without making them feel pressured to purchase. From popular vintage cuts like Asscher, Old European, and round brilliant, to colored stones like orange-brown diamonds, yellow diamonds, and pink sapphires as well as unique cuts and settings, Doyle & Doyle’s curations of engagement rings are nothing short of stand out. 

Special Services

Doyle & Doyle is also able to work with customers who have a family diamond they want re-designed. Or, they’re able to help to source a diamond or gemstone to customer’s exact specifications and then set it in one of their vintage mountings, an Heirloom by Doyle & Doyle mounting, or in a custom design.

Shipping & Returns Policies

Doyle & Doyle will ship your ring through FedEx, fully insured. They also offer free 2 day delivery or next-day shipping for $75. For online purchases, under $2,500, you have 7 days from the delivery date to return your item and for purchases over $2,500, you have 14 days to complete your return.

Related Stories