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Couples share a lot of things, but one thing they can agree to separate is their pillows. A pillow can truly make or break someone’s night of rest (or lack of rest, with a bad pillow). So, you shouldn’t be surprised if these bedding essentials pop up on your favorite couple’s wedding registry any time soon—because who wouldn’t want to receive the gift of a better night’s sleep?
But, not all fluffy pillows are created equal. We’ve all endured the hours-long periods of restlessness caused by a flat, stone-hard, or just plain uncomfortable pick. Thankfully, there are a few pristine options we can always count on to keep us cozy all night (or a lazy Sunday morning) long. Whether they’re a side sleeper or belly layer, lux down feather obsessive, or in need of a cooling foam option, we found the best bed pillows to gift to the newlyweds (and some for yourself).
Read on for our favorite bed pillows.
Best Overall: Coop Home Goods Premium Adjustable Loft Pillow
The internet can’t seem to stop talking about this pillow, and that’s for a good reason—it offers that relaxing “sinking in” feeling of most memory foam pillows, without all of the stiff feelings or overheating. But, what makes this pillow stand out from the rest is its adjustability. You can easily unzip the outer cover to either add or remove foam to your preference, so you can have your pillow just the way you like it.
This pillow is also dust-mite resistant and hypoallergenic, so even the most sensitive of sleepers can get through the night without sniffles or irritated sinuses. Time for a wash? No problem—just toss it in your washer and dryer, and it’s good as new. Its shredded foam insole is also CertiPUR-US certified, which means you won’t have to fret about chemicals or toxins like formaldehyde, lead, mercury, or ozone depleters lingering in your pillow.
Best Budget: Alwyn Home Susanna Soft Hypoallergenic Medium Bed Pillow
With a cult following and a low price tag, this pillow is an easy purchase. It has that “just right” feel of most medium pillows, being soft enough to help you drift off to sleep without being overly-sturdy and causing more harm than good. Plus, it’s hypoallergenic, so no need to fret about midnight stuffiness or an overbearing chemical stench radiating from your new pillow. It has a polyester shell that’s not only smooth and breathable, but it’s easy to clean—just pop it in the washer and dryer, and it’s back to the comfiest (and cheapest) slumber of your life.
This pick is perfect for side and back sleepers (plus stomach sleepers who like their pillows on the softer side) looking to get a more restful night of sleep, without shelling out the big bucks. Bonus: these come in a set of two, so you won’t have to wrestle over who gets the better pillow for the night. It's a win-win for everyone.
Best Splurge: The Saatva Pillow
So, have a few extra coins to spare? Then treat the newlyweds (or yourself) by splurging on the best pillows money could buy. This pillow is rising in popularity for its layered construction that gives support yet stays soft and plush, giving you a good night’s rest that won’t leave you feeling groggy by morning time.
Inspired by the layered built that made their luxury mattresses so popular, this pillow has a three-layer construction: a Talalay latex core for neck and head support, surrounded by a microdenier fiber (a down feather-like material that feels identical to actual down), covered by a 100 percent organic cotton cover that wicks away any moisture (bye-bye, sweat and drool stains) and keeps you pillow perfectly cool while you sleep. If you want luxury, sound slumber that you can only find at a 5-star resort every night (because who wouldn’t want that?), then this pillow is definitely your top choice.
Best Down: Parachute Down Pillow
If you’re a fan of a true down feather feel, then this pillow is exactly what your nighttime sleep routine is missing. It has the ultimate plush texture, thanks to the 750 fill power European white down. It has a luxurious feel, yet gives your neck and head the support they need to avoid any painful mornings.
This pillow also features a 100 percent sateen cotton shell that stays smooth and wrinkle-free no matter how many times you lay your head on it. Its airy quality allows this pick to breathe through the night, so you won’t be tossing and turning to find the cool side of the pillow. If you’re looking for a firmer pillow without having to sacrifice the luxe feel of a true down option, Parachute has your back—it comes in three densities (soft, medium, and firm) so you can rest your head at ease with a pillow that suits your style.
Best Hypoallergenic/Down-Alternative: Brooklinen Down Alternative Pillow
From the brand that brought us luxe linens at affordable pricing, comes this ultra-comfy down alternative pillow, which is exactly what your bed has been begging for. Whether you’re prone to stuffiness and allergies from real down feathers, or just want to keep things vegan in your household, this pillow is your best option due to its hypoallergenic plushness that’s ridiculously identical to actual feathers.
It has a 100 percent microfiber fill that feels like a pile of the fluffiest cotton candy, and the casing is crafted out of a luxuriously soft 400 thread count long-staple cotton shell that’s durable enough to handle even the most intense tossers and turners. So, you can see why this is one of our favorite picks for drifting off to dreamland. Plus, they’re giving you options—you can choose between a lighter “plush,” or a firmer “mid-plush” for all those side and stomach sleepers out there.
Best Cooling: Bear Pillow
If you want a cool, chilled pillow all night long without having to readjust, then may we recommend this amazing pillow. This cooling bed pillow is one of the top-rated for its unique build that allows for optimal breathability, leaving your pillow slightly chilled all night long. You may think it’s sorcery at first, but the magic lies within the single piece of “Loft X” polyfoam that this pillow is built from that promotes air circulation.
To further enhance its cooling power, this pillow also features a polyester-blend cooling case with mesh panels on the sides to allow for more breathability. But, not only is this pillow cooling, but it’s also extremely comfy and works to relieve any pains, pressure, or physical stress through its incomparable shape retention. It has a medium firmness, making a perfect fit for anyone, and has a 5-inch loft, so your head will feel like its resting on a literal cloud all through the night.
Best Memory Foam: Snuggle-Pedic Ultra-Luxury Bamboo Shredded Memory Foam Pillow
Memory foam pillows are perfect for people who want the ultimate support for their heads. But, three issues always arise with these tricky picks: they flatten, they feel too hard, and they overheat. Thankfully, we found a pillow that tackles all of those issues with ease. It has a shredded-style memory foam filling that works to relieve any pressure on your head, neck, and shoulders, giving you optimal postural support without becoming stiff to the touch.
Its cover is made out of a breathable hypoallergenic blend of bamboo and polyester, so you’ll get the cool side of the pillow all night long. Plus, if you’d like to customize the feel of your pillow, the outer cover of this pick can be removed for you to easily adjust the thickness and comfort. Whether you’re a neck, stomach, or side sleeper, you can definitely enjoy the all-around comfort of this cushiony option.
Best Body: Utopia Bedding Soft Body Pillow
In need of the full-body experience? Then look no further. This pillow from Utopia is not only bargain-friendly, but it’s one of the most popular body pillows on the market for one major reason: it’s huge. It may seem small at first, but once you pop this pillow out of its vacuum-sealed packaging, it immediately reveals its handy size of 20 by 54 inches.
This lavish pillow works to fit the natural contours of your whole body so you can stay comfortable and in the right position while you drift off. Its one-of-a-kind ball fiber filling may be extremely plush, but don’t let that fool you— it’s sturdy enough to give you support from head to toe. Its soft outer shell is made of durable cotton, so you can toss and turn throughout the night with no worries of rips or tears. If you want full-body comfort, then this is definitely your best call.
Best Eco-Friendly: Birch Organic Pillow
If a more green option for the household is what you need, then opt for this eco-friendly alternative. When it comes to eco-friendly pillows, this pick is the Ferrari of the bunch. It’s crafted out of a blend of organic cotton, wool, and natural latex to not only give your bedroom a more Earth-friendly tone but to give your head the support and comfort it needs for a better night’s rest.
With a name derived from one of its signature eco-friendly additives (Birch wool sourced directly from New Zealand farmers) innovative brand uses only top of the line organic materials sourced ethically and sustainably, so you can rest your head guilt-free all through the night. Sustainability isn’t the only reason why people are talking about this pillow. it’s extremely comfortable and has a moisture-wicking ability that lets you rest easy, without the dreaded night sweats ruining your slumber.
Best for Back Sleepers: Casper Sleep Pillow
If you’re a back sleeper, then you’re very familiar with the aches, pains, and discomfort that can last for days due to bad neck positioning from a pillow that’s just too flat. Well, this pillow will help you get rid of sore necks, stiff shoulders, and throbbing migraines for good thanks to its supportive feel that doesn’t sacrifice comfort. This pillow is unique from the rest of the bunch due to its signature blend of long, silky fibers that create the soft cloud-like feel and sturdier short and coated fibers that move with your body rather than against it.
Plus, if you’re a fan of the cool side of the pillow (because how could you not be?), this option stays cool all night through its 100-percent cotton cover, which is crafted with a breathable percale weave. And the best part? Just a quick fluff will keep lumping and unevenness at bay, guaranteed. Need we say more?
Best For Combination Sleepers: Pacific Coast Double Down Around Set
There’s a reason why tons of hotels and resorts turn to this set of down pillows. While many down pillows lack in support, this nifty one seems to have found the answer to that problem through its interesting design. Here’s how it works: it has an inner core made of feathers, which is then surrounded by an all-natural duck down. It’s basically a pillow-within-a pillow situation, and who wouldn’t enjoy two pillows in one? This allows the inner core to give you more support while you’re resting, and the down provides all of the comforts you’re looking for.
Plus, this pillow is hypoallergenic to block dust mites and allergens, is machine washable, and comes in a pack of two per set. It’s a medium in support, so this pillow should work well for all sleepers. This set is definitely on the pricier side, but trust us—these pillows are worth every penny.
Our favorite overall pillow is the Coop Home Goods Premium Adjustable Loft Pillow for its ability to adjust with ease to your sleeping preferences. Another one that ticks all the boxes without breaking the bank is the Alwyn Home Susanna Soft Hypoallergenic Medium Bed Pillow. And for a splurge-worthy slumber, The Saatva Pillow features a comfy three-layer construction and a 100% organic cotton cover.
How to choose a pillow
The main things to consider are your sleep style and the material. If you're a back sleeper, side sleeper, or stomach sleeper, there are options tailored specifically to you! The material is also important to keep in mind, especially if you have any issues with allergies.
Comfort and support are key, so if you're waking up with a stiff neck or itchy eyes, it's definitely a good idea to swap out your pillow. Many companies offer a limited-time return policy, so make sure to check before you buy—and test out your pillow for several nights as soon you bring it home.
How many pillows should you have on a bed?
For a couple, you only technically need two pillows, but it's nice to have four so you'll have different options depending on how you're feeling (and allow yourself to prop yourself up for reading at night or drinking coffee in the morning).
Some people also like to have decorative throw pillows on a bed as well—it can be a fun way to dress up your bed with contrasting textiles and round, square, or bolster shapes. Just don't go overboard with pillows or they'll end up spending more time on the floor than on the bed.
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Contributing writer Jennifer Hussain has more than five years of experience covering the fashion, beauty, and wedding industries. Her work has also appeared on Allure, Fashionista, HelloGiggles, and PAPER.