The Best Bridal Flagships in New York City

bride twirling in gown with chiffon layers in urban garden


New York City is home to some of the most well-known and sought-after wedding dress brands—from veteran designers like Monique Lhuillier and Pronovias to up-and-coming brands and everything in between. These flagship locations are the destination for those newly engaged looking for the ultimate wedding dress shopping experience. With this in mind, we’ve put together some of the top flagship locations that you must visit while searching for a gown in the Big Apple. 

Ready to dive in? Here are the top bridal flagship stores that New York City has to offer.

Grace Loves Lace

bride standing in salon wearing gown with spaghetti straps, v-neck, and thigh-high slit

Courtesy of @grace_loves_lace

Tucked away in a quiet corner of SoHo, you’ll find Australian-made brand Grace Loves Lace’s flagship storefront. From the moment you enter, you are transported into a dream-like world of pearlescent, lacey gowns. The experience begins with a greeting from your personal stylist, and your choice of a glass of black rose tea, a crisp glass of bubbles—adorned with rose petals—or sparkling rose water. From there, stylists will assist you with finding the perfect gown that fits your bridal style. Along with Grace Loves Lace’s wedding dresses, the store also carries the brand’s ready-to-wear line, accessories (jewelry, shoes, veils), occasion wear, and flower girl dresses that are sustainably made from previously unused fabric.


3 women standing in long lacy wedding gowns of different styles

Courtesy of @berta

Fashion house BERTA has its only USA flagship location in New York City. The showroom features BERTA dresses from past seasons, all available for off-the-rack purchase. The location also ships across the United States, so you can either choose to take a gown home with you on the spot or have it sent over later. To note, made-to-order BERTA wedding dresses are not available for purchase at this location.


bride sitting by a window holding a bouquet wearing a strapless gown with deep v-neck

Courtesy of @pronovias

Sleek and modern is the best way to describe Pronovias’s NYC flagship location—set in the hustle and bustle of midtown. The store recently moved from its original location (just around the corner) to a new and innovative space where everyone can fully immerse themselves in their wedding dress shopping experience. As stated on the website, you can expect “a playground of headpieces, a gallery of veils, [and] a generous display of fashion-forward dresses." The flagship location also features a capsule collection of 10 unique dress designs labeled “The New York Exclusives,” which was created to celebrate the store’s new location. 


side view of bride in open-back gown with long lace sleeves

Courtesy of @amsale

Amsale's NYC flagship on Madison Avenue will offer you a tranquil oasis away from the stressors of the big day. This legacy and world-renowned brand, which originated in New York City, may already be on your radar—and their flagship allows you to have a one-on-one experience with stylists fit for any bridal dream. Specifically, the location houses all Amsale collections, including Bridesmaids, Little White Dress, Evening, Amsale, and Nouvelle Amsale. Even better? Every couture gown is crafted in-house at the New York atelier.

Kelly Faetanini

bride at photo shoot wearing off-the-shoulder wedding dress with ruffled skirt holding train

Courtesy of @kellyfaetanini

Kelly Faetanini’s New York City flagship is the destination for brides-to-be looking for a stress-free and fun wedding dress shopping experience. The brand carries an array of designs for every style, so there is surely a gown you’ll end up falling in love with. At this location, pricing for gowns ranges from $2,600 to $4,500.


bride standing in bridal shop wearing strapless gown with multilayered shirt

Black-owned and female-founded wedding dress brand, Nardos, recently opened the doors to its NYC flagship location. The storefront features the brand’s complete line of couture, bridal, ready-to-wear, and accessory collections. Namesake founder and designer, Nardos Imam, explains “I always dreamt of becoming a fashion designer but to have a storefront on Madison Avenue is beyond what I ever imagined, a true act of God. I love the energy and endless inspiration New York City brings. The entire Nardos team and I have put so much time and energy into this amazing opportunity and we look forward to offering our customers an experience unlike any other. Our expansion into the East Coast offers the Nardos brand the space to continue evolving as a world-renowned brand.” 

Carolina Herrera

side view of bride standing in empty room wearing strapless gown with black front bow

Courtesy of @carolinaherrera

Carolina Herrera’s whimsical and popular Madison Ave flagship is the epitome of a wedding dress shopping experience, as the salon is set on the penthouse floor. The newly redesigned store is drenched in white and shades of pink with turquoise accents—providing you with the chance to explore the brand’s breathtaking gowns while your guests lounge on pink antique-looking furnishings within the salon.

Jenny Yoo Bridal

woman in straight, mid-length white dress with spaghetti straps and side cutouts at waist

Courtesy of @jennyyoonyc

Jenny Yoo’s NYC location is one of only two flagships from the brand—the other being in Chicago. The flagship carries two of Jenny Yoo’s bridal lines—Jenny Yoo Collection and Jenny by Jenny Yoo—plus an array of bridal party dresses, flower girl dresses, and accessories. Make sure to snap a pic in front of the Insta-worthy Jenny Yoo sign made out of bridal-esque white flowers.

Monique Lhuillier

bride sitting at top of stairs in flowing gown

Courtesy of @moniquelhuillierbride

Situated on the glamorous Madison Avenue, the two-story 4,500-square-foot Monique Lhuillier flagship is truly a fashion lovers dream. The first floor features an array of ready-to-wear gowns and accessories, but a few steps upstairs will take you to the bridal salon. The location carries a selection of “ready-to-wed” wedding gowns that you can purchase off the rack, in addition to the brand’s made-to-order pieces.

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