This Fan-Favorite Mascara Will Complete Your Wedding Look—And It’s 50% Off Right Now

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Benefit Mascara Sale for National Lash Day 2023

Brides / Marcus Millan

Whether you're a bride, bridesmaid, or wedding guest, you can be assured that the big day will be filled with photos—one way to always be camera-ready is to have a good bottle of mascara. “Defining your lashes is one of the easiest ways you can look your best for photos,” says makeup artist Michelle Schultz. “Even if you're doing the natural look, the right mascara can be a game changer.”

Meet the Expert

Michelle Schultz is a professional makeup artist and founder of Willow House Beauty, which specializes in wedding hair and makeup services for all people.

To celebrate the power of lashes, Benefit is offering 50 percent off all full size mascaras on Sunday, February 19, in honor of National Lash Day. You can score their best selling formulas for only $14. This is the perfect time to stock up on these high performance mascaras and have the most important part of your wedding makeup look checked off.

Benefit They're Real! Lengthening Mascara


Benefit Cosmetics

Buy it: $28,

My personal favorite is They're Real! Lengthening Mascara. As someone with naturally long lashes, I often struggle with finding a formula that actually lifts my lashes and keeps them curled for hours on end. But this magical tube gives me all the length, volume, and curl I crave. I especially love the rounded tip, since those little bristles make it easier to reach the inner corners of my eye and apply mascara on bottom lashes without making a mess. Yup, people really do ask me if they’re real when I swipe this mascara.

Benefit BADgal BANG! Mascara

Benefit Cosmetics BADgal Bang! Volumizing Waterproof Mascara


Buy it: $28,

As another option, Benefit offers its super popular BADgal BANG! Mascara in a waterproof version. “We strongly recommend using waterproof mascara for weddings,” says Schultz. “From sentimental tears to warm weather to the long day, you want a waterproof formula to ensure your makeup will stay in place.”

If you’re worried about how you will remove the waterproof formula at the end of the night, Schultz assures it’s not too hard. All you need is a good cleansing balm like Drunk Elephant Slaai™  Makeup-Melting Butter Cleanser or Tatcha Cleansing Oil. I tried a sample of the BADgal BANG! Waterproof Mascara and while staying smudge-free all day, it easily came off with some jojoba oil. 

Why Trust Brides

Emily Cieslak is an Assistant Commerce Editor, covering all things beauty and fashion. Mascara is the only makeup product she uses on a regular basis, and she’s tested out various formulas over the years. For this article, she interviewed Michelle Schultz, makeup artist and founder of Willow House Beauty, to learn more about what to look for in mascara for a wedding. 

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