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Some women have envisioned their precise wedding dress from a young age. The silhouette, the aesthetic, the designer. For others, this aspect has remained important but is a bit more flexible. If you fall into the latter camp and don't have your mindset on one of the high-end designers but still want a gown that feels well-crafted and unique, you may be left feeling stuck on where to go next. After all, not everyone has a budget upwards of $10K allocated simply to wardrobe. Thankfully, this does not equate to a below-par dress. Not at all, actually. Enter Azazie.
This body-inclusive, sustainably-minded brand is a brilliant choice for brides who want a wedding dress that's made-to-order and prioritizes the uniqueness of each bride. Ahead, our full Azazie review, from the backstory behind this modern bridal brand, to how it holds up to competitors, and a roundup of all their best dresses available right now.
What Is Azazie?
We like to think of Azazie as nailing the trifecta: body inclusive, sustainable, and boasting a modern business model. The brand offers dresses starting from size 0 ranging to a 30. If that doesn't suit your needs, they also offer free custom sizing, which means you can have your gown custom-designed to your precise measurements.
As for their eco-friendly approach, Azazie's bridesmaid dresses, wedding dresses, and mother-of-the-bride dresses are all cut-to-order. This model minimizes their carbon footprint because they don't have inventory sitting around that could potentially end up in a landfill. Any dresses that are returned are added to their at-home try-on program. They also donate dresses to the Princess Project at the end of each season, a non-profit that gives prom dresses to young women who wouldn't otherwise be able to afford them.
Finally, Azazie has modernized the bridal process by offering a try-at-home program where brides can pick up to three dresses to test drive at home. A model that's especially well-suited for the pandemic, but also holds up beyond a stay-at-home order.
What Does Azazie Offer?
Unlike certain brands where you can solely shop for wedding dresses or bridesmaid dresses, Azazie offers a one-stop-shop for the entire bridal party (except flower girls). Brides can choose from hundreds of different styles across thirty different sizes while bridesmaids and moms also have their pick from a stylish range of silhouettes, color palettes, and design details. If you're looking to simplify the process, Azazie certainly checks off that box.
Who Are Azazie's Competitors?
The bridal market is by no means sparse—it's a saturated, competitive arena that boasts an expanse of brands that start with classics that have been around for decades all the way to start-ups with small but cult followings. Azazie falls somewhere in the middle of those two genres. They're not quite as ubiquitous as David's Bridal or BHLDN but they're also more well-known than a newer label like Floravere. In terms of the actual product, the price point is attractive; almost always under $500. But that doesn't mean the gowns look cheap. They still offer timeless design details including embroidery, tulle skirting, and romantic sleeves.
Azazie is a solid choice if you're on a budget but still want to have plenty of beautiful options to choose from. It's also a strong option if you care about sustainability and size-inclusivity, which—don't we all?
Ahead, discover 15 standout picks from Azazie.