Photos & Video

Share the Love

From post-engagement "movie trailers" and confessional-style Q&As to proposals caught on camera, pre-wedding videos featuring engaged couples have taken the web by storm. Our analysis of this trailblazing genre proves that face time in front of a video camera—before your walk down the aisle—can be an experience as creative and emotional as the wedding itself.

Artistic wedding videos have become commonplace. Next up? Pre-wedding videography, which involves professional filmmakers producing a mini-movie that captures the bride and groom's relationship before the wedding day.

There are as many options as there are couples, but the most popular types we've seen are couple Q&As, in which couples are interviewed on camera; proposal stories, where the videographer captures the moment (usually while hiding) and pieces together a story; and what we're calling engagement trailers—outside-the-box film shorts crafted in a variety of tones from funny to romantic. The one thing they have in common? They all tell the story of your relationship. But how an auteur spins that narrative depends on who you are and whom you hire.

The ways that couples share these short films are as varied as the styles themselves—they are posted on social media sites, shown at receptions or rehearsal dinners, uploaded to personal wedding websites, emailed as a save-the-date, or simply archived as in-motion snapshots of life before marriage.

Couple Q&As

For Jackie Geary and Jamison Haase (above), two Los Angeles-based actors, an on-camera interview was an ideal conduit for their expressive, contagious energy. "We wanted something that captured us being ourselves," Jackie says. "I love that our future kids will have a video to watch that's not simply Mom and Dad all dressed up."

Couture Motion filmmakers Megan and Ian Swanson, based in Southern California, asked Jackie and Jamison questions such as "How did you meet?" and "When was the first time you said 'I love you'?" with the goal of revealing the couple's feelings on a deeper level. "They're seemingly innocuous questions, but when you start speaking from the heart, it's so powerful," Jamison explains. "I'm generally not a person who talks about my feelings. But I wanted to do it for Jackie."

In a Q&A-style interview, the videographer's job is to help convey your relationship journey. "We wanted people to experience our story," Jackie says, "so those watching could feel transported."

In total, Couture Motion produced four videos for Jackie and Jamison, including a highlight reel of their wedding, a full wedding feature, and footage from the ceremony. The company created a webpage to host all of the videos, to which the couple directed their friends and family so that everyone—including many extended family members who were unable to attend the nuptials—could feel closer to the couple by viewing their films.

"Telling your love story to your guests in this way gives the actual wedding day much more context," says Megan. "Now the bride's aunt, who might not have ever met the groom, knows him a little better."

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