Printing techniques and typefaces

Engraving

Expensive. The look: elegant, with raised letters on the front and back of the paper. Best for: black-tie affairs.

Thermography

Moderately priced. The look: glossy and polished, with raised letters on the front of the paper and a smooth back. Best for: traditional, less formal affairs.

Letterpress

Expensive. The look: handcrafted, accommodates unusual designs. Best for: offbeat affairs.

Emboss

Moderate to inexpensive. The look: ink-free, stylish, and monochromatic. Letters are pushed up from the back of the paper. Best for: monograms and graphics.

Offset

Economical. The look: flat, basic print in various colors. Best for: casual affairs.

Calligraphy

Expensive if done by hand; moderate if done by computer. The look: varies from the traditional Copperplate and Italic to the modern Bookhand and Monoline script. Best for: addressing envelopes.

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