Vera Wang on Helping Bridesmaids Look Their Best

The famous designer talks about ways to flatter everyone while maintaining a uniform look

Attention brides: getting your pals together to shop for the bridesmaid dresses just got a whole lot easier. Vera Wang's beautiful collection of bridesmaid dresses is now available to purchase online at, allowing your friends to choose from the available colors for each dress style and then buy made-to-order dresses directly through the site. In honor of the online launch of the chic, affordable bridesmaid collection (prices start at just $190 and most dresses are under $300), Vera Wang shared her best bridesmaid dress advice and tips with us.

How can a bride choose a bridesmaid dress that will flatter every girl's figure?

Whatever the style of dress, it should flatter each woman equally. If everyone cannot wear the same silhouette, the bride should select different variations on a theme for each attendant.

What's the number one mistake you see brides make when choosing a bridesmaid dress and how can brides avoid making that mistake?

Conformity of a dress can be somewhat tedious. Each attendant in a different gown can be a bit distracting. Establish some common ground, with slight variations for each attendant:
- Dresses in the same fabric, but different shapes.
- Dresses in different colors but in the same style.
- All attendants in the same dress but carrying different flowers.
- All bridesmaids in different skirts but with different tops.

What factors should brides keep in mind when choosing a bridesmaid dress style for their bridesmaids?

For a traditional wedding, there should always be some degree of reference between the bride's gown and those of her attendants. Even if each attendant is choosing her own attire, she must still respect the bride's directives. By allowing each attendant to select her own gown, a bride is being inclusive yet differentiating between each bridesmaid.

What new trends are you seeing in bridesmaid dresses?

I see myself as a true modernist. I think that the modern day bridesmaid needs a dress with simplicity and ease. I give bridesmaid's dresses a modern twist by working with structure and technique to give it my own spin.

Do you have a favorite bridesmaid dress or silhouette? What is it and why?

A-lines are great for everyone. This versatile shape is always elongating. The A-line style reflects not only a classic sense of refinement but an inherent love of form.

Given the current economy, acting as a bridesmaid can put a strain on your friends' budgets. What can brides do to avoid putting too much financial pressure on their bridesmaids?

Most brides today are increasingly sensitive to the finances of their attendants. If an occasion warrants a more extravagant gown, it is customary for the bride to assume the expenses.

See more Vera Wang bridesmaid dresses.

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