"Brides love Jessica's soft, beachy waves," says Cali Martin of Calista Brides in Philadelphia. "When she wears her hair down it looks effortless, which is exactly what brides want. To re-create the look, I use a thermal spray to protect the hair before curling; then I alternate between different-sized curling irons or hot rollers to achieve natural-looking waves. I also use extensions on some of my brides for extra fullness."
Products to try: Redken Spray Starch 15 Heat Memory Styler, about $24, Phyto Pro Ultra Gloss Wax, $19, and Big Sexy Hair Blow Dry Volumizing Gel, $14, all amazon.com
Photo: Fairchild Archive