Southern California Insider

The Next Big Thing

This hot event design company may be the new kid on the block, but their cutting-edge creations command—and deserve—attention. Modaflora’s experimental centerpieces are their forte, and chic brides love their unique approach. "Our goal with this design was to create windswept lightness, as though the flowers have been gently uprooted by a swift breeze and are blowing gracefully above the surface of the table," says Dan Levek, executive director of Modaflora in West Hollywood, 323-822-0992, modaflora.com. "We chose materials that have characteristics of movement. The petals of the gloriosa lilies, for example, seem to flutter in the breeze. And we manipulated wheat and flower stems, which were stabbed through the skin of oranges, to look like the wind has caused them to bend."

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