Beauty & Makeup

The Rise of Professional Stylists for Weddings

Continued (page 3 of 3)

For the bride whose destination (or budget) may not permit professional makeup, a makeup lesson with a top-notch artist can be the perfect compromise. Geraci, whose fee ranges from $1,200 for a half-day to $2,400 for a full-day (with assistant), notes that a makeup lesson at his counter in Barneys is complimentary with the purchase of $250 worth of cosmetics. Though Geraci provides brides with a helpful face chart (a diagram he creates to show where each product should be applied), it's a good idea to bring your maid of honor or your mother, he says, to have a "visual diarist" who can help re-create the look on your wedding day.

Just as brides collect photos of hairstyles they like, they should do the same with makeup looks. "Tearsheets are helpful, because they let you know the bride's boundaries," says Clark. "It's good to have a visual, because her idea of a smoky eye might be different from mine." Clark also advises brides to schedule a makeup consultation for a day when they will see many people, to get lots of feedback.

The Team Effort

Though a bride may be in love with a look that's hot this season, professional makeup artists advise against following anything too current, at least when it comes to the wedding day. "I like to notice the woman, not the makeup, so I do a very natural bride," says Geraci. "I make sure the skin looks really perfect and the colors are very gentle."

Picking the right beauty team for your wedding may be one of the most important things you do. "At the end of the day, all you have are your photographs, and if you hate your hair and makeup, that will haunt you forever," says Tingley.

Bride-to-be Jennifer Mayer, a public relations director in New York City, will be bringing two Manhattan-based stylists from Frederic Fekkai (for herself and her bridesmaids) and a makeup artist to her seaside wedding in quaint Cape May, NJ. "This is one day I'll never repeat again, and these are pictures I'll look back on the rest of my life," says Jennifer. "I want to look different, and the best I possibly can."

Once the formal picture-taking is over, most pros discreetly slip away, leaving the bride to relax and enjoy her reception, and occasionally refresh her look on her own.

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