Vera Wang is unveiling the latest installment of her David's Bridal collection, WHITE by Vera Wang, this week, and we got an exclusive first look at what 2017 brides can expect from the maven of wedding dresses.
Vera Wang invited us to the campaign shoot of her 2017 wedding dress collection for WHITE by Vera Wang, shot by the infamous Patrick Demarchelier (we've got Patrick!). We sat down with the ultimate wedding dress guru to talk all things bridal — from trends, to making her gorgeous designs accessible to brides at David's, and all things in between.
Photo: Courtesy of WHITE by Vera Wang
For Vera, it's clear that fashion comes first. "I'd like to think we're a fashion house that does wedding gowns," the designer told us at her recent campaign photo shoot for WHITE by Vera Wang. For her, the wedding dresses are a direct reflection of what she's doing in her ready-to-wear line — making her line at David's Bridal even more special and detailed. "A lot of what drives, what comes in to the line at David's, is what is invented in collection," she added. "And for that reason we can draw upon not only detailing but techniques like fabric manipulation and developing laces, and lots of accessories."
The goal with WHITE by Vera Wang is to make her designs accessible to brides at a much lower price point (that always puts a smile on our faces!), but not losing that design aesthetic and the craftsmanship she's so proud of. "We try to intuit the same level of taste, and of vision, and certainly of detailing. We can't offer the same clothes we offer at collection, but there's certainly a recurring theme that always happens. If there's a mood that I love, like hand-pieced lace, that's going to reflect down."
And we certainly saw a lot of that in this upcoming collections: lace, cut-outs, and even Amal Clooney-style gloves reflected a certain fashion-savvy that we can always expect from Vera Wang.
As for what she sees coming down the bridal pipeline the next couple of years, well the designer has only one message for brides-to-be: forget trends! "I think if anything it's not to say there's a trend, but to say it should be individualistically and a woman should find herself. It's the most important public day of her life, and it should be treasured." Hear that brides-to-be? Vera Wang says, just be yourself! We couldn't agree more!