Courtesy of Aria
Tak Hau launched Aria in 2001, a stylish line of dresses that can easily be customized for both wedding parties and individual bridesmaids. The complete line of classic dresses and accessories are crafted from fine fabrics and manufactured in California. Aria dresses are sold direct to the consumer via online try-ons and ordering as well as at three showrooms in Los Angles, Boston and Washington, D.C. Tak began designing women's fashion in 1989 and supplied clothing to *Entertainment Tonight *and a variety of movie productions. His affordable line of bridesmaid dresses has now expanded to include silk satin wedding dresses that sell for less than $400! We asked Tak to explain how he developed his unique retail model as well as his tips for shopping for bridesmaid dresses and how to make both bridesmaid dresses and wedding dresses unique to reflect your wedding and personal style. Here's what he had to say: —Anne Chertoff
Why did you create Aria? What makes Aria unique?
Having been in the dress business for many years, I'd noticed that there weren't many affordable modern, sophisticated clothing choices for bridal parties. Dress buyers were telling me how their customers were purchasing my dress designs to be worn in their weddings.
The business model favored by many lines today is to pre-manufacture overseas a limited selection of dress size/style/color combinations. When your preferences are sold out—they are often not available again for quite some time, which is unfortunate when trying to coordinate a larger bridal party. Since Aria produces our dresses locally in California we are able to offer brides and bridesmaids the ability to truly customize their dresses, with all our colors, neckline and skirt silhouette choices always available at a very competitive price.
When designing dresses, I am always thinking of the wide range of women and their various body types. It is very important as a designer to remember that we are dressing real women and not runway models.
In what ways can a bride make her bridesmaids' dresses more personal to her wedding as well as each girl?
Aria understands that everyone is unique and no two women ever have the exact same body. Since we offer about 90 different fabric and color choices, brides have the luxury...