The high-fashion couple is pictured in a series of intimate photos for the brand's latest campaign, aptly named "Army of Lovers." This morning, Kim's close friend and Balmain's creative director, Olivier Rousteing, shared the above shot of Kim and Kanye leaning in for a steamy kiss with the caption, "THE BALMAIN LOVE #kanyewest + @kimkardashian for @balmainparis #itsallaboutlove."
It's not all that surprising that the ultra-fashionable Kimye teamed up with the French designer for this newest collection. After all, the newlyweds frequently step out in matching Balmain ensembles — according to the Daily Mail, during a date night in New York City, both Kim and Kanye donned identical black blazers and have also coordinated a matching coat-and-dress style for fashion week appearances. The couple that dresses together stays together, right?
While the photos are a far cry from Kim's recent controversial Paper magazine cover shoot, they are garnering lots of attention for their similarly sexy style. In another shot, seen above, Kim lounges across a car while Kanye drapes his arm across her. But, whatever you think of Kimye, you can't deny that they're certainly heating up the fashion circuit this year. First. they were given the honor of covering Vogue's April issue and now, they're the faces of a buzz-worthy high-fashion brand.
One thing's for sure — we can all breathe a sigh of a relief that their latest team venture isn't more shocking than their joint performance in Kanye's "Bound 2" music video!