We all know that Joie is synonymous with Boho perfect fashions, and now the brand is getting in on the wedding dress action. Just in time for Valentine's Day, Joie has a launched a capsule collection of four perfectly sweet and dreamy wedding dresses—and they're all under $1,000! Yeah, that's the sound of us squealing with fashionable wedding joy. So if you're looking for the perfectly fresh bohemian wedding dress? Look no further!
The new wedding dress collection is perfect for every bridal style. Featuring four dress styles, there's a little something for all brides looking for an approachable, laid-back wedding-day look. For the truly bohemian bride, there's Gerda (above, $628)—an off-the-shoulder (one of our favorite trends!) cotton-voile and lace-embroidered gown ideal for a Tulum beach wedding. A similar style named Gertie ($628) also features the off-the-shoulder look with mesh embroidery on a tiered gown—this one proclaims hippie chic.
Looking for romance with a side of ethereal goddess? Look no further than Ishild ($728), a light-as-a-feather sand-washed savory silk tiered sheath. Elmira ($828) also brings on the fairy tale look in silk georgette with floral embroidery.
We picked the woman behind this perfect collection's brain when Joie’s VP of Design, Rachel Wilder-Hill gave us the inside scoop on these dreamy dresses. "I see our bride as a woman who already wears Joie in her day to day life. She wants her gown to be elegant and sophisticated, but in a relaxed and effortless way," Wilder-Hill told us. "I love that brides are experimenting and not as confined by tradition—and can definitely go the unexpected route when personalizing with playful accessories, or hair and makeup."
All styles are available today on Joie.com.