1. When it comes to cheek color, more is not more.
The reason some people's blush can look clownish, Mally says, is because they're using too much of it. To avoid overload, always tap excess off the brush before you apply. It's easier to slowly build coverage than to try to take it off!
2. Apply blush to your cheeks—and only your cheeks.
Blush is not bronzer or powder; it's not meant to give you an allover glow. To keep rosiness where it belongs, apply blush to the apples of your cheeks, then swirl it up and out towards your cheekbones. "I call it the 'cinnamon roll method,'" Mally says. Then, sweep it back towards your ears. Be sure to steer clear of your nose and jawline!
See More: The Best Wedding-Day Blushes
3. Play around with color, but know your ideal tone.
To find the right shade of blush, you should go by your skin's undertones, Mally says. Brides with warm-toned skin should try peachy or coral blushes, while cool-toned brides should look for more pink-based shades. Within those families, you can go as bright or as subtle as you'd like, as long as you don't apply too much.
4. Find the right texture for your skin.
Dry-skinned brides can try cream blush, Mally says. If you've got more oily skin, switch it out in favor of powder blushes; cream blush can make your skin look too shiny in photos. Cheek stains, like Benefit Posietint ($30, available at Sephora) can work on both skin tones, but it dries quickly, so know you won't have much time to blend out imperfections.
5. Don't forget to prep.
To help blush stay put all night, apply primer to your cheeks before sweeping it on. Then, once you're done, set your blush with a finisher for extra staying power. We love Mally's Beauty Evercolor Poreless Face Defender ($40; available at beauty.com).