We've all purchased something practical — think a vacuum — or avoided the mushroom ravioli at our new neighborhood restaurant based on a review. So when it comes to your wedding, how can you pen posts other brides-to-be will find useful, that will help them make the most of their money and avoid your missteps? Here's how.
Divulge the details.
Obviously the end product matters, but while you were planning your wedding, you worked side-by-side with your vendors for about a year. Including how this process went and felt will aid other brides looking for a certain experience, says Sarah Glick, wedding planner at Brilliant Event Planning in New York City. Ask yourself: "Was the vendor responsive or did they take weeks to answer emails? Was he or she nice? Did they go the extra mile? Did you enjoy this element of the planning process?" Glick says. "These are all crucial components to choosing a vendor and should all be included in a review."
Include a photo or video.
We've all heard that a picture is worth a thousand words. "For most couples," explains Glick, "seeing is believing. If you have a video clip of an officiant in action or a favorite photo that your photographer took, other couples will want to see them to help them understand more objectively why you liked or didn't like a vendor."
Don't get bogged down with your own wedding details.
A review is a place to focus on the service or product provided, not an opportunity gush about your gorgeous wedding to total strangers, points out Glick. "Newly engaged couples without a planner don't have a lot of time to dedicate to vendor research, so every minute counts," she says. "Extra paragraphs in a band review dedicated to explaining your wedding dress is not helpful."
Include the fine print.
Let others learn from your mistakes via your review. "If there was something that a vendor didn't mention that you maybe needed to add to your package later on, or maybe a question you wish you had asked, it's helpful to include this information," says Glick. "That way, other couples know to ask about it in the future."
Post in more than one location.
If you'd like to sing the praises of a particular vendor and send work his or her way, post your review in several online hubs, suggests Kelly Heyn, owner of SociaLife Event Planning in New Jersey. Not only that, she says, but also "consider asking your vendor where he or she would prefer to have it posted. Some vendors use specific sites to generate most of their clients, and they may prefer to have it placed on one site over another because that is where they feel most people would see it."