Bridesmaids on a budget, rejoice! Your favorite designer bridesmaids' dresses will now be available for rent thanks to a partnership between Amsale and Vow to Be Chic. Amsale is offering an assortment of its six best-selling gowns in two gorgeous pastel hues—each for the super-affordable price of $89! And with average bridesmaid costs hovering around $1,700, it's safe to say that Vow to Be Chic is a godsend for those who don't have all the money in the world to spend on designer garb (which is usually worn only once, if we're being completely honest).
"Amsale is one of the most recognizable names in bridal, and we are honored to welcome them to our platform. [They] have consistently been a top request from our customers. This partnership makes their timeless brand available to a whole new market of millennial women," says the founder and CEO of VTBC, Kelsey Doorey.
Amsale targets women who are looking for less bells and whistles when it comes to their gowns and more simplistic designs that beautifully fit every shape and size. "Our customers love silhouettes that flatter many body types," Doorey told Brides in an exclusive interview. "The effortless, flowing silhouette of the Nouvelle Amsale line does just that."
The dreamy gowns come in two shades: a baby pink and a light blue reminiscent of Pantone's 2016 colors of the year. "Pink and blue are two of the most popular hues for weddings and bridesmaids right now, so color selection was a no-brainer," Doorey continued. "Cloud and peony were the perfect starting point because our customers respond well to those colors."
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As for whether you'll see more Amsale bridesmaid-dress designs added to the Vow to Be Chic lineup, the future looks positive. "We plan to add more styles and colors to Vow's Amsale collection over time. We're excited to see how real Vow brides incorporate these looks into their weddings."
Now, don't waste any more time, girls! Get shopping!