Ruti and Spencer chose the pomegranate as the motif of their wedding. The fruit is believed to have originated in Persia, where Ruti's family has its roots, and is associated with fertility and righteousness. The couple hired an Israeli artist to create a custom logo, using their initials and pomegranates, which was featured on all of their stationery. They worked with the catering team at the King David Hotel to incorporate pomegranates into their menu, from cocktails to main courses. They had another Israeli artist, Daniella, create ceramic pomegranates for their favors.