I just got engaged over the weekend, started researching online and found this!! I am so excited because we have a small budget.
This is a gown sale similar to Filene's except this one benefits breast cancer patients. I haven't seen anything about this anywhere except on Atlanta Bridal. Here is a little bit of what the article says:
Over 1,500 name brand and designer gowns, donated by manufacturers, bridal shops and individuals from across the nation will be available at this event. Prices for the gowns range from $49 to $599, including gowns valued up to $4,000. More than half the gowns available at this event are brand new gowns.