The Kate Effect
On April 29 2011, nearly 3 billion people tuned in to watch a girl from Bucklebury marry a prince born to Buckingham. But the question remained: Would a day full of British pomp and tradition change how Americans choose to wed? Here, we examine how the royal wedding is impacting our nation's nuptial script—and what it means for you.
Brides loved Kate's shield-shaped clutch of lilies of the valley, sweet williams, hyacinths, and myrtle. But the price? Not so much. "Everyone wants lily of the valley in the mix," says Donna O'Brien of Philadelphia's Beautiful Blooms. "But they can't afford a whole bouquet of it—it's too expensive." Instead, says New York event designer Jes Gordon, cost-conscious customers are subbing in less pricey blooms, like andromedas, mini calla lilies, and white lilacs.
Bouquet of lilies of the valley, sweet williams, and hyacinths, $1,000, Beautiful Blooms