The Kate Effect
On April 29 2011, nearly 3 billion people tuned in to watch a girl from Bucklebury marry a prince born to Buckingham. But the question remained: Would a day full of British pomp and tradition change how Americans choose to wed? Here, we examine how the royal wedding is impacting our nation's nuptial script—and what it means for you.
On April 29, Kate was the embodiment of every girl's princess fantasies. But her sister, Pippa, also scored a stylistic home run. By the end of May, says a spokesperson for JS Collection, department stores had placed hundreds of orders for copies of the Kate dress—but thousands for frocks like Pippa's. "If you're having a casual or destination ceremony, Pippa's dress is perfect," says Rentillo.
Of course, P-Middy, as the British press call her, is also changing the way attendants dress. "I predict we'll see more bridesmaids in white this year," says Dallas event planner Todd Fiscus. You can also expect to see fewer of them: "I've met many brides who wanted just a maid of honor and best man but didn't have the nerve," says New York event planner Marcy Blum. "After Kate and Will did it, they feel validated."