The Kate Effect
On April 29 2011, nearly 3 billion people tuned in to watch a girl from Bucklebury marry a prince born to Buckingham. But the question remained: Would a day full of British pomp and tradition change how Americans choose to wed? Here, we examine how the royal wedding is impacting our nation's nuptial script—and what it means for you.
Call it the Princess Beatrice effect. "Since the wedding, hat frenzy has gripped the world," says Ellen Christine Colon-Lugo of Ellen Christine Millinery. Eric Javits of the eponymous hat line is also betting on bonnets: "They're the next hot accessory, and the royal wedding fueled the fire. We've already seen a big increase in sales of our spring and summer hats, and fall orders are even bigger!"
Hat, $1,048, Philip Treacy