The Kate Effect
On April 29 2011, nearly 3 billion people tuned in to watch a girl from Bucklebury marry a prince born to Buckingham. But the question remained: Would a day full of British pomp and tradition change how Americans choose to wed? Here, we examine how the royal wedding is impacting our nation's nuptial script—and what it means for you.
Three months ago, it seemed nothing could stop America's obsession with whimsical wedding stationery. Now? "More brides are choosing a classic look over personalized styles," says Laura Ching, co-founder of online stationery store Tiny Prints. "And they want British-inspired colors—white and navy instead of pink and yellow."