Our editors brushed and swished their way through a drugstore's worth of tubes and bottles, all in the name of pearly whites. These six standouts gave everyone something to smile about.

1st place
colgate.com

This everyday tooth-paste, which boasts the same potent whitening formula found in strips, earned glowing reviews.

RESULTS VISIBLE: In three to seven days.
EFFECTIVENESS: The true mark of a winner? When it produces unsolicited compliments. "Friends noticed how much whiter my smile was," said a happy user.
PRICE: $4.29 for 5.5 ounces