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White by Vera Wang Debuts at David's Bridal


  • Courtesy of Vera Wang

    As of February 11, the long wait is over. Engaged girls and bridal-industry folks have been champing at the bit for a glimpse of White by Vera Wang, the haute designer's brand-new collaboration with mass retailer David's Bridal. The line of wedding dresses features Vera's signature mix of ethereal princess with a little edge, but all at down-to-earth prices ranging from $600 to $1,400. If you're done dress-shopping, the line also features veils, horsehair bows, crystal headbands, and embellished sashes, ranging from $38 to $248.

    Merchandise will be available at David's Bridal stores nationwide. And keep your eyes peeled—we hear a bridesmaid collection is in store for spring.

    Here are some of our favorites from the collection:

    This V-neck ball gown with a fully draped skirt and tulle swirls is quintessentially Vera—minus the extravagant price tag.


  • Courtesy of Vera Wang

    The draped bodice on this soft net gown gives it an instant slimming effect—no gym required. The illusion of straps and the sweetheart neckline are especially flattering for busty gals.


  • Courtesy of Vera Wang

    This goddess-inspired Empire-waist halter dress is a little sweet and a little sexy, thanks to a delicate halter neckline and a floral corsage at the bust.


  • Courtesy of Vera Wang

    The contrast of this gown's sleek one-shoulder bodice and dramatic ruffled drop-waist skirt creates a completely irresistible combination.


  • Courtesy of Vera Wang

    This simple gown is all about the details—we love the textured, tucked bodice and the slightly gathered skirt, which just skims the hips. The unfussy slim silhouette makes it a perfect option for destination weddings.


  • Courtesy of Vera Wang

    If it's a hit of color you're after, this blush fit-and-flare gown with a bias-cut ruffle skirt is a standout without being shocking.


  • Courtesy of Vera Wang

    We love the mix of textures (lace appliqué and asymmetrical knife pleats) on this strapless fit-and-flare gown, which gives it a modern and unique look.


  • Courtesy of Vera Wang

    The chic V-neck bodice and the soft flutter sleeves make this fitted gown a sophisticated choice for brides looking for a fresh neckline.


  • Courtesy of Vera Wang

    This organza stunner is a classic ball-gown silhouette with a little something extra—the cutaway top layer of the tulle skirt reveals a cluster of floral corsages just peeking out from underneath.

    —Beth Swanson, BRIDES magazine

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BRIDAL MARKET 2010: Vera Wang Celebrates 20 Years

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Photo by George Chinsee

After 20 years, Vera Wang definitely knows how to make a bride look her very best and feel unique—and her spring show proved no different. Focusing on movement and draping, the ethereal collection included unconventional gowns that seemed to simply float down the runway. Standouts included a stunning smoky gray number, embellished with silver and gold crystals and cinched with a dramatic black ribbon and a buttercream-colored frock that looks less like a dress than an art sculpture (in a really good way). Suffice it to say, one of these dresses could make even the most traditional of girls want to forgo a simple white wedding dress in favor of Vera's avant-garde creations.

—Beth Swanson, BRIDES magazine

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BRIDAL MARKET 2010: Lazaro Mega Ball Gowns

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Photo by John Aquino

Size really did matter at the Lazaro show, where mega ball gowns brought big-time drama. Voluminous tulle-and-organza extravaganzas, most with strapless sweetheart bodices, wafted down the runway. The most breathtaking of the bunch were an organza sunflower gown and an accordion-pleated organza confection that seem to swirl in the spotlight. Lazaro's dresses also had serious 3-D detailing, a trend that has taken over bridal design this season. Other high points: a delightful jeweled fairy-tale frock made from sherbet tulle, and a red mikado corset gown that's great for bridesmaids. At the start of the show, Lazaro dedicated the collection to his mother—without a doubt, he did her proud.

—Terrie Collymore, BRIDES magazine

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BRIDAL MARKET 2010: Marchesa's Origami Inspiration

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Photo by John Aquino

With dress after dress swathed in frills, tulle, lace, texture, and the designer's signature sculptural swirl, Marchesa's spring 2011 bridal show was otherworldly. Standouts included a full ball gown made entirely of pleated origami fans, and a delicate lace number with an oversize cascading front ruffle. But not even these stunners overshadowed their frothy, poufy minidresses—they're just so good, they might even persuade you to wear an adorable shortie for both your ceremony and your reception.

—Beth Swanson, BRIDES magazine

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BRIDAL MARKET 2010: J. Crew's Simple Silhouettes

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Photo by Kyle Ericksen

The easy, breezy, sophisticated style of J.Crew continues to be en pointe with the company's spring 2011 collection—think glam garden party. Simple silhouettes are embellished with unexpected details, such as a layer of sequins underneath a fuss-free crinkle-chiffon sheath, a trumpet gown with organza and cotton-pique stripes, and a short ruffled frock with varying tiers of feathers and lace. One of our faves is a slim gown with crisscross straps and a dramatic exposed back. But of course, it wouldn't be J.Crew without a little nod to menswear. Their stylists recommend stealing your fiancé's belt and wrapping it around the waist of your wedding dress—quintessentially J.Crew.

—Beth Swanson, BRIDES magazine

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BRIDAL MARKET 2010: Monique Lhuillier Flaunts Floral

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Photos by John Aquino

Inspired by the delicate petals of a flower, Monique Lhuillier's newest bridal collection is definitely not for shrinking violets. With whimsical flourishes such as tiered ruffles, ladylike lace, and organza petals, these dresses are for the bride who wants to indulge her girly, feminine side. An extravagant wedding would be the perfect venue to show off one of our favorites: a crystal-embellished trumpet gown, splashed with a sweet lavender sash that's cinched at the waist. And for the bride planning to make a costume change to tear up the dance floor at the reception, the mini number is irresistible.

—Beth Swanson, BRIDES magazine

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BRIDAL MARKET 2010: Badgley Mischka's 3-D Floral Dresses

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Photo by John Aquino

Enchanting floral frocks were the stars of the show at today's Badgley Mischka preview. Three-dimensional posies provided the major drama and were lavished on slim, romantic A-line gowns. The standouts among the group were a pearl silk-organza blossom-covered dress and a buttercream charmeuse strapless look featuring a full petal skirt that really fluttered. Of course, no Badgley Mischka show would be complete without some sass and sparkle. Cue the silk-taffeta minidress with a feather shrug (an after-party number if we ever saw one) and the beaded bolero worn over a sexy mermaid gown. We also have to give the designers big props for the to-die-for accessories—that chunky coin bracelet was mega-fabulous.

—Terrie Collymore, BRIDES magazine

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BRIDAL MARKET 2010: Reem Acra's Modern-Day Princess Gowns

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Photos by Thomas Iannaccone

Reem Acra's spring 2011 bridal show was a nod to the classics. Inspired by leading ladies in iconic films such as Gone With the Wind and The King and I, Reem took timeless silhouettes and updated them with her signature details—extraordinary beadwork, lavish ball-gown skirts, and delicious fabrics. Perfect for a modern-day princess bride.

—Ellen Heisler, BRIDES magazine

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BRIDAL MARKET 2010: David's Bridal Convertible Wedding Dress

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Photo by Kyle Ericksen

There was plenty of romance, plus a few unexpected delights, at the David's Bridal New York fashion preview. A trio of fabulous convertible dresses from the David's collection provided the biggest surprise. With a flick of a few snaps and hooks, or a pull of a zipper, charming ball gowns became sassy knee-length cocktail numbers right before our eyes. It was like fashion magic. Our fave: a voluminous taffeta and tulle frock that transformed into an fun bubble minidress (viva la volume!)—perfect for dancing up a storm at the reception. David's fans will be gleeful to get two fantastic looks for a virtual steal—each dress will retail for under $700. We also have to give an honorable mention to a painterly floral organza gown and fetching bridesmaids frocks done in juicy watermelon and lemon shades. So fresh!

—Terrie Collymore, BRIDES magazine

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