Brides Daily

J.Crew Opens First Bridal Salon

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Jackie Lebowitz

J.Crew is on a roll—first gathering some of the best labels in the world to create J.Crew–exclusive items for its catalog, and now with a brand–new bridal salon that's elegant and luxurious. (Think Parisian fashion salon, circa the 1940s.) The two–floor store, which opened today at 769 Madison Avenue in New York City, is a one–stop shop for everything wedding-related. On the ground floor, you'll find in–store–only cocktail dresses (including those little sequin frocks J.Crew does so well), vintage jewelry, accessories, perfume, delicate wedding–night lingerie, and Spanx. (They really did think of everything.)

For some personal attention, brides can go downstairs for their one–on–one appointment with a J.Crew specialist. There they'll also find airy wedding gowns, a rainbow of bridesmaids' dresses, and fitting–room suites, so the whole bridal party can try on dresses all at once. Want to create an authentic Parisian experience? Indulge in a complimentary glass of champagne while you're pampered—c'est parfait for a bride-to-be.

— Beth Swanson, BRIDES Magazine

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