"Well you sure don't look seventy-five!" I've been hearing that a lot lately, and I'll admit that one of the things we focus on everyday at Brides is creating a magazine that's totally up to the minute. Take this issue. We've got marriage advice from Ashton Kutcher and Kelly Ripa. We've got 75 crazy-easy ideas for a one-of-a-kind day. And we've got the best way, ever, to use tomatoes in a wedding. (Check out our "Garden Party" reception story in the current issue.)
But a 75th anniversary only happens once, and we also wanted to make an issue that would honor the fact that Brides was the very first bridal magazine ever published...
You should have seen our offices the last few months: The piles of back issues took over our meeting room and spilled into the hallways. We combed through thousands of pictures of wedding dresses, from timeless gowns you could easily wear today to others that made us wonder what we were thinking (the big shoulders of the '80's come to mind). We read articles about wartime weddings and a miracle called The Pill. We noticed when French manicures became popular and when the gowns went supersize (right after Charles married Di).
And so we created a Collector's Edition, full of the most beautiful gowns over the last 75 years (see if you can find the one your Mom wore!), a gallery of 75 extraordinary covers (we gave Project Runway's Heidi Klum her first cover!), and a timeline that shows how the Great American Wedding came to be. And as a special treat, we've got a you've-got-to-see-it-to-believe-it fashion story produced in collaboration with New York's Metropolitan Museum of Art. In it, we recreate brides from the Italian Renaissance when, as it turns out, wedding mania first took hold.
It's been an enormous amount of fun so go buy a magazine already, and happy planning! —Millie Martini Bratten
P.S. Take a peek inside the 75th anniversary issue!