It's a great feeling when you can combine doing good with creating something beautiful, which is why I'm so excited about the "Something Pink" story in the November/December 2008 issue of BRIDES Magazine. It's a special collection of wedding dresses designed to help raise money for breast cancer research, but it's also just a gorgeous story.
Here's how it came together: Our first step was to contact bridal designers and ask them if they'd like to create a wedding gown with a pink theme, the sales of which would help fund breast cancer research. Twenty-one of my favorite designers said yes—it was a thrill to have so many immediately sign on
Next, our editors got to work scouting locations (we shot in a mansion and a beautiful, slightly crumbling convent - just outside New York City), putting together a crew of stylists and scouring the market for shoes, jewelry, veils and hair accessories to complete the looks...
On the day of the shoot it took a crew of about 20 people to unpack, steam, and prep the dresses, set out props and get the flower arrangements underway (don't miss the unbelievable "wall" of pink peonies used as a backdrop on page 358!). After four long days of everyone working dawn-to-dusk, we had our story.
And the result, if we may say so ourselves, is magnificent.
Each of the dresses will be marked with a specially designed hangtag and sold in bridal salons across the country, with funds donated through July 2009. And here's the best part: If you fall in love with a gown in the story but pink's not for you, you can still help the cause by ordering it in white, ivory, or any other color it comes in; proceeds from the sale will still be donated to the Breast Cancer Research Foundation.
So get out there and shop! —Millie Martini Bratten
Click here to browse photos of the 20 wedding dresses that benefit a good cause.
Videography and Editing by Milk & Honey Productions. Music: "Read Your Mind" by The Ruling Party.