Photo: Courtesy of PinkClouds
Vintage-loving brides rejoice! Online vintage shop PinkClouds is launching a curated bridal section on May 21. Offering a stunning selection of dresses that span the decades, you're sure to find a gorgeous one-of-a-kind gown that speaks to your personal wedding style. "Depending on the era and the silhouette, brides can achieve a variety of looks," said Jennifer Collins, founder of PinkClouds. "If you want a flowy look, try dresses from the 1970s. If you're looking for something more body conscious, try a bias-cut gown from the 1930's. That's the beauty of vintage."
From her early days in her mother's closet admiring her "breathtaking" pieces from the 70s and 80s (including a gold and opal ring given to her then mother when she was in her 20s, that Collins wears today) to her college days spent scouring London's Portobello Road for the perfect vintage find, Collins has always been motivated by the thrill of the sartorial chase. After starting her career in luxury retail consulting for major fashion brands, the vintage collector felt the natural next step was to launch her own vintage shopping site.
Photo: Courtesy of PinkClouds
The mission of PinkClouds is to "bring back inspiration and the feeling of discovery to the shopping experience," which Collins accomplishes by offering one-of-a-kind dresses and jewels with a unique history. After three years of success in vintage ready-to-wear, PinkClouds Bridal will go live next week on May 21. "We started with a focused collection of dresses that we felt spoke to a variety of brides. Vintage shopping is such a personal and emotional buying experience, and there is no better time to have a one-of-a-kind gown then on your wedding day."
Photo: Courtesy of PinkClouds
Tips for pulling off a vintage wedding dress? "It is definitely all about the styling. I would say the more retro your dress feels, the more modern you should be with your hair and accessories. Pair your vintage gown with some extravagant Jimmy Choos or Manolos. Since most bridal wear is vintage inspired as it is, you have to be conscious not to look like you are wearing your grandmother's dress."
Asked about her own wedding day look, Collins isn't entirely sure (though she counts jewelry designer Pamela Love's bohemian wedding in Montauk and all 8 of Elizabeth Taylor's gowns as inspiration)—but she's confident that the look will include a vintage corset, with lace details that are "just impeccable," and vintage jewelry, "that's a definite!"
—Catherine Smith
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