Photo: Courtesy of Parachute Home
You spend a third of your life in bed, making registering for a new home the perfect time to invest in some quality sleep supplies! Traditional luxury bedding companies are pricey, making them a bit difficult to register for if you want to keep your guests' budgets in mind. Enter direct-to-consumer bedding, the new trend that's allowing some of our favorite innovative companies to offer high quality sheets at an extremely affordable price. Be prepared to add this to your online registry ASAP.
Founder Ariel Kaye decided to take matters into her own hands when she realized how much she disliked the plastic packaged bedding shopping experience. She travelled to Italy and partnered with a family who had been in the textile business for over 80 years to create Parachute Home. Parachute offers premium quality, nontoxic bedding essentials in linen, percale and sateen fabrics that come in a variety of pretty colors. They also partner with Nothing but Nets to provide a lifesaving bed net to African families in need for each Venice sheet set that's purchased.
Crane and Canopy
This company was one of the first to enter the direct-to-consumer bedding market back in 2012. Since then, their offerings have evolved from duvet covers to full bedding essentials. Fun patters in a variety of colors can be found here, but the company's biggest claim to fame is its Nova duvet cover which creates the look of a folded over flat sheet through their easy to use design that incorporates a zipper to enclose the duvet, allowing you to neatly make your bed in a fraction of the time.
This innovative new company is taking the wedding registry market by storm. Launched by a pair of life partners who struggled to find quality essentials for their new home, Snowe offers a variety of well-designed, high quality dinnerware, bath, and bedding basics that are sold directly from top of the line factories to consumers. Their bedding is made of white, Egyptian cotton percale, which is breathable and soft to the touch. The Snowe website has its own registry — making it a one-stop-shop for all of your newlywed nest needs.
This company was started by two brothers who missed the luxurious sheets that they used to enjoy while living in Egypt. From their experience abroad they knew how to source the finest 600 thread count Egyptian cotton sheets and efficiently distribute them to US consumers — cutting out all of the middlemen in the supply chain in an effort to provide a premium product at a transparent, affordable price. As if there wasn't already enough to love about this company, 10% of all proceeds are donated to the UN Refugee Agency.
Don't you hate it when your flat sheet bunches up at the foot of your bed while you sleep? So do the founders of Smart Bedding, who set out to reimagine all aspects of bedding design and production. Their premium French linen bedding sets come in 6 gorgeous duvet colors and include a white flat sheet, fitted sheet and two pillow cases. The flat sheet and the duvet cover are cut to be the same size and snap together, making it super easy to sleep comfortably — without your sheets bunching.