Houghton Launching Buy-Now-Wear-Now Wedding Dresses on the Runway!

Wedding Dresses
Houghton SS17 Wedding Dress Showcase

Photo: Courtesy of Houghton

Get ready to shop brides-to-be! For the first time ever, real brides will be able to order their wedding dress straight from the runway, thanks to Houghton, the NYC-based womenswear brand known for its blend of flawless femininity and chic contemporary aesthetic. The brand will be showcasing its latest bridal collection at next week's Bridal Fashion Week and opening its doors to real brides looking for the one, the dress that is. For its first bridal "buy-now-wear-now" experience, Houghton is inviting is offering brides a chance to attend its runway presentation.

For the new Spring 2017 collection, Houghton designer Katharine Polk was "inspired by the shapes and effects created by layering," according to a brand statement. "A voluminous, ruffled plissé lace evokes a romantic silhouette with a modern edge. Gowns with Houghton's signature cutouts layered over lace bodysuits...add dimension and texture along with a subtle sexiness." Additionally, all attendees have the option to buy select accessory styles as seen on the models including their signature Houghton x Commando bodysuits, separates, intimates, and accessories.

See More: 10 Minutes with Houghton Bride's Designer Katharine Polk

Houghton's runway show is open to a select group of editors, buyers, industry influencers and a limited number of bridal customers. Which, did we mention, could be you!? Beginning today, April 6th, the first 100 brides to request a ticket to rsvp@houghtonnyc.com will be able to attend the exclusive runway presentation, meet designer Katharine Polk and be the first to shop the premiere "buy-now-wear-now" collection. What a time to be a bride!

Houghton SS17 Wedding Dress Event

Photo: Courtesy of Houghton

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