Photo: Gayle Brooker Photography
No matter how hard you try to pick traditional dresses your bridesmaids love, and no matter how many times they tell you they'll definitely wear them again, chances are they probably won't. (Sorry to break it to you!) But with the mismatched bridesmaid trend going strong, and more and more brides looking to ready-to-wear fashion for inspiration, you might — just might — get lucky and find something a little less traditional that will steal your 'maids' hearts. We love when a bride gets creative, so we've rounded up some of our favorite sources for ready-to-wear dresses that take "bridesmaids dresses" to a whole new level.
We've fallen hard for this LA-based brand's sustainable mission and super flowy styling, and their introduction of a bridal line sealed the deal. But whether you're shopping their regular styles or eyeing a frock that's labeled "bridesmaid," there really is something for just about everyone. They offer different silhouettes in matching colors so your girls can choose the shape that's best for them, from the wrapped Winslow dress to the lace two-piece Harper. And their floral prints blend seamlessly into their palette, perfect for a Maid of Honor who wants to stand out.
This fast fashion brand is nothing new, but what makes it the perfect place to hunt down options for your bridesmaids is the sheer volume of options. Like Reformation, they've also introduced a wedding collection in flowy shapes and pastel hues, but there's so much more to be seen. From sweet maxis to chic pencil skirts, pick a color and let your bridesmaids run wild. They've also got a huge range of prices, so no one has to sacrifice girls' night out to pay for her dress.
For modern brides looking to outfit their ladies in structured silhouettes finished with chic details, Halston Heritage is the place for you. Cocktail dresses flaunt bell-shaped skirts and architectural necklines, evening gowns have drama and movement, and even the tailored day dresses would look right at home at a wedding.
When it comes to weddings, BHLDN tends to get all the credit, but don't overlook Anthro. If you've got a specific style in mind and want your girls in something a little less... wedding-y, you'll find eye-catching prints, all sorts of colors, and a great range from daytime frocks to formal gowns. Look no further for cocktail-ready shifts with unique details that your bridesmaids really will wear again. And don't even get us started on the accessories.
From Aqua and Free People to Alice + Olivia and Kate Spade, there's something for every bridesmaid, no matter her style. It's the perfect place to give a little guidance and let your bridesmaids' fashion sense shine through, or to spend an afternoon with your girls and choose a dress that makes them all look like a million bucks.