Weddington Way Pop-Up Shop Opens Today in New York City

Bridesmaids, Events, Local, NY, NJ and CT
weddington way bridesmaids nyc popup

Photo: Courtesy of Weddington Way

New York City brides, you're in luck. Today, Weddington Way, the site that lets you shop online for bridesmaid dresses in a "virtual showroom" with your leading ladies, opens it's first pop-up shop of 2016 at 109 Mercer Street in Soho. They'll be in town for a month (January 8-February 7) with a store packed full of their exclusive (and totally affordable!) collection of bridesmaid dresses that range from black tie-worthy sequined sheaths to short, faille sundresses perfect for a summer soirée. There are 57 styles on hand, six of which are available for a $75 week-long rental, that range in price from $99 to $200.

weddington way bridesmaids posed nyc popup

Photo: Courtesy of Weddington Way

The best part of this brick-and-mortar set up? If you're shopping solo in NYC and find a dress you think your MOH in Dallas will adore, you can scan its tag and it will pop up in your online virtual showroom almost instantly. That way, your MOH and other 'maids can "like" or "comment" on the dress with their thoughts. So it's almost like you're shopping together, or, at the very least, communicating in a super convenient and visual group chat. "It's fun because you start to see your friend's personalities come out as they comment on the dresses," says CEO and founder Ilana Stern, who used the site when planning her own 2013 wedding. (Check it out here!) And if your gals are local, take advantage and book the VIP room downstairs so you can snack on cupcakes and champagne while playing dress up.

See More: 49 Mistakes Bridesmaids Always Make

Beyond Weddington Way's label, which you'll see when you first enter the pop-up, the shop stocks made-to-order bridesmaid labels like Joanna August, Watters, and Badgley Mischka, jewels from Kendra Scott and Gorjana, and tuxedo and suit rentals.

The details:
109 Mercer Street
New York, NY 10012

Walk-ins are available on weekdays, but appointments are required for weekends and parties of three or more. For more information or to make an appointment, visit

There will also be a series of pop-up shops within the pop-up so drop by on these days for double the fun:
1/19 Sprinkles Cupcake Tasting 5-8 PM
1/21 Stone Fox Bride 3-8 PM
1/27 Oui Hours 11-8 PM
2/4-2/7 Claire Pettibone 11-8PM (2/4,2/5) 10-8PM (2/6, 2/7)

And LA brides, mark your calendar for the pop up coming January 29 through February 28.

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