This New Online Beauty Service Is About to Take the Bridal World by Storm

Hair & Beauty
Smoky Eye Alternatives

Photo: Getty Images

From subtle-yet-smoky eyes with mascara-plumped lashes to classic red lips that won't smudge during your first official kiss as man and wife, you can probably close your eyes and picture every beauty detail you desire for your wedding day — and a new service called Clubelle is here to help you achieve it.

Clubelle's membership service offers private makeup lessons, skincare advice, and personal beauty coaching in-person and via video chat or phone. It also offers an online library of tutorials and informational articles from how to correctly apply foundation to the best ways to beat dark circles. With a membership, clients are paired with experts who will help them craft and meet long-term goals for their skin and appearance, complete with impartial product recommendations.

See More: 7 Beauty Must-Haves for Your Bachelorette Party

"Women no longer want to buy just one brand of cosmetics," writes Clubelle founder and makeup artist Maggie Cappelletti in a statement. "They want to discover the best products and techniques that are right for them." So Cappelletti created an alternative to the cosmetic counter, where associates are trained to push products you don't really need.

While a Clubelle member can meet with an advisor in person, she doesn't have to leave her computer or phone to get recommendations or makeup application instructions. "Technology is capable of better serving the needs of today's modern woman," Cappelletti explains. "Our platform combines the right tools with the best makeup artists, so that women can create a look that is true to themselves and makes them feel uniquely beautiful."

A Clubelle membership comes with a complimentary beauty consultation — and for a bride-to-be, that could be the key to achieving the wedding day look you'll love. With a game plan in place, members can then choose between booking individual lessons (starting at $54) or packages that will cover multiple subject areas, from designing a skincare routine to learning how to correctly contour your face.

If you're considering joining Clubelle, the service has offered BRIDES readers an exclusive discount. Enter BRIDES10 for a 10 percent discount at checkout.

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