Photo: Shaun Menary Photography
Completely customized weddings are a rapidly flourishing trend for modern couples who crave a personalized affair, from their venue to their invitations. While crafting custom invitations might seem like a project only fit for brides well-versed in DIY, the process is actually much simpler than it seems with the help of a seasoned designer. Whether you have a weakness for calligraphy and cascading florals or you adore chevron stripes and a streamlined typeface, custom wedding invitations are well within your reach. Arley-Rose Torsone, a letterer and lead designer at Ladyfingers Letterpress, offers insight into the process of creating a custom wedding invitation.
1. Gather Inspiration
Begin your design process by culling aesthetic inspiration from your favorite social media platforms, websites, or stores. "When beginning the process of working with a designer to create your custom wedding invitations, be prepared with any ideas, images or inspiration that can help inform your designer about your own personal and unique story. The more they know about you, the more equipped they will be to create something that truly reflects your own personalities," Torsone advises.
2. Find Your Designer
Each designer possesses a unique design signature, and you may find yourself gravitating towards one particular artist as opposed to many. "If you are inspired by a design that you see on Pinterest or elsewhere, it's best to hire the same designer who made it rather than asking for someone to copy that style," Torsone states. "Copying someone else's work often results in a design that looks forced and stale."
3. Plan Out the Process
Once you have secured your designer, arrange a meeting or phone call to discuss next steps with your chosen company. "Every designer has their own process to create a set of custom invitations. Don't hesitate to ask them about the way they will proceed to create something just for you," Torsone urges brides. "The best designer/client relationships are transparent and open, with a clear understanding of timelines and deliverables."
4. Brainstorm Ideas
Torsone encourages brides to open an ongoing dialogue with their designer regarding the invitation design to create a truly outstanding final product. "Custom invitations are best executed when the designer has a true sense of their client," Torsone reveals. "If you want something truly unique, you may have to be patient while your designer sources rare handmade marbled papers from Italy, or tries to figure out how to create a dynamic enclosure that holds all 15 pieces of your invitation suite. The famous saying, 'Fast, cheap or good, you can only have two' holds true in the custom stationery world!"
5. Determine Ways to Individualize Your Invites
Perhaps the most enjoyable facet of designing custom invitations is the chance to lend the style your distinctive quirk and individuality. "Your tone and unique voice can be as important as the design!" Torsone reminds brides. "Don't be ashamed to be creative with the way you invite your guests. Phrasing your wedding invitation in your own words not only helps to make your invitations truly unique but also helps to relay your unique personalities."