Should You Hire a Proposal Planning Service?

Creative Ways to Propose on Valentine's Day

Photo: Captivated

Jaw-dropping marriage proposals are one of the most-shared, wait-until-you-hear-what-he-did things that many of us can't help but drool over. This shift toward "big" proposals in recent years is part of the reason that there's been a noticeable uptick in proposal planners sprouting up all over the country.

It's not a new idea — several companies have offered this service for years — but it's becoming more mainstream as event planners suddenly add this offer to their service menus, all while vendors (photographers, florists, musicians...) are eager for the chance to score early exposure to potential clients.

"You'd think we'd be annoyed that more planners are jumping into this niche industry, but we think it's great," says Sarah Pease, owner of Brilliant Event Planning, a bespoke-style company that works exclusively on luxury proposals. "There are plenty of guys out there who would have been turned away from these high-end services in the past, despite that they are still spending significant money on proposals."

It's a great point, considering how many proposers are hiring a photographer to capture the moment, finding the perfect unique location, or (and/!) orchestrating a party of family and friends to be there after he asks, "Will you..?" But some women may say it takes away the magic.

See more: What is the Appropriate Length of an Engagement?

"Some girls who consider themselves more romantic think our services aren't as personal," Pease says. "But a wedding is very personal and you still get professional help, so why can't someone get it with a proposal?"

Plus, the proposal may end up being even more heartfelt and intimate than what the guy would have thought of by himself. One of the first things Pease and her team does with their clients is conduct a detailed Q&A session in which they ask surprising questions that help figure out what the bride might like, but in a new and meaningful way.

"Everyone has a different lens into other people," she explains. "A man sees a woman in a totally different way than her best friends or her family. We ask questions like, 'What's her guilty pleasure? Black and white cookies? The movie Dirty Dancing?' and it leads to a great brainstorming session."

Combine that fresh take with a proposal planner's experience of what works and what doesn't (like proposing at the beginning of dinner, not the end!), and we can see why the services deserve merit.

Interestingly, at the end of the day, most men's biggest concerns are still universal: "They worry about if the proposal idea is just right, if the woman will find out, and then what they'll say when it's time to get down on one knee," Pease says. "But I have a professional speechwriter if they really need help."

What do you think, ladies? Would you want your guy to use a professional proposal planning service?

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