Photo: Carrie Patterson
Calling all fashion-forward foodies! There's a new type of wedding vendor on the scene guaranteed to make your meat and potatoes look as good as they (hopefully) taste. Nowadays, some seriously hip brides and grooms are starting to turn to food stylists to take their menu presentation from basic to brilliant. And the result, of course, is nothing short of Instagram-worthy.
According to seasoned chef and food stylist Cynthia Battaglia, owner of Distinctive Catering, a food stylist is a person who arranges food to be professionally photographed, typically for a magazine. "If you're a very visual person and are very particular on how you want your wedding to look, from soup to nuts, you would be happy having a food stylist on board and working closely with your caterer," she tells us. While some top-notch caterers do indeed focus on attention to design detail and put a ton of time and energy into presentation, their main job is to create the menu, secure the necessary rentals to serve the food and ensure the cuisine matches up or exceeds the couple's culinary expectations.
"A bride who is doing the wedding on a budget and hiring a low-end deli or takeout food establishment would definitely benefit from getting a food stylist," notes Battaglia. "This person may work wonders and make an inexpensive menu look much more high-end than it really is," she says. How much will it set you back though? Well, it all depends.
The costs of hiring a food stylist will naturally vary depending on things like experience and location. NYC-based Battaglia usually charges $100 per hour for styling when working for a publication or food company and would tack on an additional fee to her overall catering cost if the bride requested more in terms of presentation. This fee would go toward purchasing any special items, such as plastic wedges to lift the food at the right angle or oil and paint brushes to add shine to certain foods, plus time spent on presentation.
Whether you're a fashionista or a foodie, our guess is you'll want to eat this innovative wedding idea right up! Anyone hungry yet?