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One of the most important shopping trips you'll ever make is when you decide to go and buy your engagement ring. And it's no secret that couples these days often go together. But when that special time comes, how do you decide where to go? With an abundance of jewelers out there — from larger, franchised retailers to little indie neighborhood shops and classic well-known jewelers — which store is right for you? Here, our etiquette experts give you the lay of the land when it comes to picking a jeweler.
Since an engagement ring is the most important purchase you'll ever make you'll want to ensure that it's done with someone who has your best interest in mind. Not only will you want the value to be fair, you'll want your jeweler to take your tastes to heart and deliver a piece that she'll love (not to mention, you'll want the quality to be outstanding).
The best place to start when you're searching for a jeweler is with your friends and family. Ask them who they'd recommend. If someone you trust liked a particular vendor, then you know you can trust them too. Of course, if they don't have anyone great to recommend, look for someone whose been in business for awhile, and check out the online reviews. You should also make sure that wherever you take your business, that person is a member of the American Gem Society or Jewelers of America. This is not an overarching rule, but it never hurts to know that they belong to one of the two major jewelry retail associations. Last but not least, look up their previous designs and make sure that you like them! If they're not your style, then there's no point in going to them.