10 Minutes with NYC's Viva Aviva Designer Aviva Falk on the Launch of Her New Bridal Brand

NY, NJ and CT, Wedding Dresses
10 Minutes With Viva Aviva Designer Aviva Falk

Photo: Courtesy of Viva Aviva

Designer Aviva Falk describes her Brooklyn-based womenswear collection Viva Aviva as classic aesthetics, punctuated by modern, playfully sculptural silhouettes. Sourced and assembled in New York City's garment district using high-quality fabrics and construction techniques, Viva Aviva is a favorite for fashionable, yet affordable wearable pieces that leave a big impression. And luckily for stylish brides-to -be, the label is launching a new bridal collection. Here, Falk opens up about the venture and more.

Viva Aviva Bridal launches today, and the expansion into bridal was a natural fit.
"As a designer, I've always been drawn to evening wear, and we started really noticing a few years ago that a lot of women were buying our separates to wear in place of wedding gowns," explained the designer, "or emailing us requesting custom pieces for their bridesmaids. On top of that, every single one of my engaged (and single) friends has asked me to design their wedding dress. From there, it was just a natural evolution. Early on in our collection we sold a long, mullet hem black silk dress to Shopbop that I thought was the perfect easy summer dress to wear with sneakers. Imagine my surprise when I read the reviews on it to find that many women had worn it to their weddings!"

See more: 9 Things Not to Say at Your Friend's Wedding-Dress Appointment

Her favorite part about designing bridal? The connection between the dress and bride.
"Designing bridal is extremely rewarding. When you sell a ready-to-wear top, your customer will hopefully keep it in their closet for the next few years. But when you design a wedding gown, you know it is sacred something a woman will cherish for the rest of their lives. Just knowing that I get to forever be a part of that special day is such a wonderful feeling."

See more: Deal Breaker: Choosing Between Two Wedding Dresses

Not surprisingly, she prefers the sexier bridal trends.
"I'm really loving all of the off-the-shoulder looks on the bridal runways right now. It's a nice way to show off your neckline without having to do the typical sweetheart, strapless look. It also excites me to my very core that capes are finally making a well-deserved comeback." The designer continued, "A wedding is your day, and you should do whatever you want and look however you feel best reflects you. Our girl is the one who chooses to wear an amazing ruffled crop top and ball gown skirt in place of a poufy princess dress."

The designer has three styling tips for brides.
"Make sure that whatever you choose to wear is something you can see yourself having a good time in," explained the designer. "Your wedding should be the most fun, romantic, and exciting day of your life! Don't waste it being uncomfortable." When it comes to shopping, the designer urges brides to stay true to their own vision. "It's so important not to let your mother, sister, grandmother, the sales assistant, or Instagram peer pressure you into wearing anything that doesn't make you totally and completely happy. I like to say that some women dress for women, some women dress for men, and the bravest women dress for themselves. You should always strive to be that brave woman."

Viva Aviva Bridal launches today. For more information, visit VivaAviva.com.

Give a Subscription to Brides Magazine as a Gift

Get personalized planning advice, exclusive offers and must-read wedding news.

Thank You
for Signing Up!

Check your e-mail inbox for the latest updates from brides.com