Exclusive: All About Amsale's New Affordable Bridesmaid Collection!

Nouvelle Amsale Behind-the-Scenes Interview Inspiration and Dresses

Photo: Terry Gruber of Gruber Photographers

Amsale fans, get excited! This season, the beloved bridal designer is releasing an affordable bridesmaid line called Nouvelle Amsale and it's not only super cool, it's pretty gorgeous, too. Under the same umbrella as the design house's more affordable wedding dress collection, also called Nouvelle Amsale, these bridesmaid dresses offer a similarly stylish aesthetic and a similarly agreeable price tag.

Nouvelle Amsale Behind-the-Scenes Interview All Dress Colors

Photo: Terry Gruber of Gruber Photographers

Featuring ruffled details and free-flowing silhouettes, these 15 breezy bridesmaid-dress styles (available in 15 colors) are like the younger sister to Amsale's flagship bridesmaid collection: They're a bit more fun, a bit more flirty, and just a tad more casual (they have no zippers or buttons for an easy fit) in the best possible way. The best part? They are all priced between $160 and $220!

To get the details on this exciting new venture, we went to the source, Amsale Aberra herself, to find out how this whole new venture came about. Here's what she had to say!

What was the inspiration for the collection?
"No matter what, I always want my dresses to be classic, but definitely current. The base is always classic — with a twist, of course," the designer explains. "I want it to be stylish, really easy to wear and perfect for a younger and more fashion forward girl — that's why the price and the fit is so easy. All of this was important when creating the Nouvelle line. And you can wear them again and again. You can take it on vacation. You can take this to a party. You can dress it up and you can dress it down."

Nouvelle Amsale Behind-the-Scenes Interview Amsale Aberra New

Photo: Terry Gruber of Gruber Photographers

How do you approach the design process for bridesmaids as opposed to designing for the bride?
"I think it is so important for me to really see who the bride and the bridesmaids are," Aberra says. "They are her girlfriends, they went to college with her so I see them and design for them as one. I really take the design process for the bridesmaids very, very seriously. They set the tone for the entire wedding."

Was there a moment when you decided you wanted to do the collection?
"We did a show last October and about a year ago pretty much was when we decided to do Nouvelle bridesmaids. People really, really respond to it and they not only really respond to it, they got the philosophy behind it too. And I think the best part, and what people liked the most, is its easy fit. Our sizes run from extra small to extra large so it's an easy to wear cut, which really helps even with alterations, which will be a lot easier for many bridesmaids."

What is your ultimate goal for Nouvelle Amsale? Do you have a vision beyond what we see here?
"My goal is to continue to design and continue to do my very very best to make it right and make it work and hope that people love it," she says. "That's really what makes me excited."

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