10 Minutes with Pronovias

Wedding Dresses
Pronovias KAIDEN B Wedding Dress Style

Photo: Courtesy of Pronovias

For this Fashion Friday, we caught up with the design team of Pronovias, the iconic Spanish bridal house. The brand celebrates their 50th anniversary this year, and they've been celebrating spectacularly! Pronovias has created a commemorative micro-site to honor their golden anniversary, and the brand is publishing a book charting the 50-year history, featuring real stories of brides who have worn the label's gowns on their big day.

We connected with the team in Barcelona to chat about their design process, their latest collections, and their take on setting trends in bridal.

The 60-person (!) design team is always inspired by the Paris haute couture runways.
"When designing a new season, we follow up the latest leanings of haute couture, and we always try to design a wide variety of ball gown dresses in different fabrics. For example, this year the Ottoman fabric is a clear favorite for our structured Pronovias designs, which are designed to flatter all body types."

The latest collection was designed with mixing and matching in mind. Read: easy transition to the after-party!
"This collection experiments with new fabric techniques to achieve weightless volumes. We also introduced new gemstone embroideries and materials, and we've designed an exciting new range of separates this season. The collection features skirts and bodies in tulle, Mikado silk, lace and satin, specifically designed for mixing and matching, and some of the skirts on these dresses can be transformed from long to short."

Pronovias CROACIA B Wedding Dress Style

Photo: Courtesy of Pronovias

Pronovias designs with every bride in mind.
The brand designs a mind-boggling 700 gowns per season, in an aim to offer something for every bride's personal style.

Pronovias doesn't follow trends — they lead the way.
When asked about their favorite bridal trends inspired by the red carpet, the designers focused on their own desire to create trends in the market place. "At Pronovias, we aim to set trends with our glittering crystal collection, a series of designs with bodices brimming with gemstone embroidery and made with superb, high-quality materials. These are offset with wide skirts for a spectacular look, full of fantasy."

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