Weddington Way's New Bridesmaid Dresses Will Have You Begging to Be in a Wedding!


There are lots of reasons why we love the the digital bridesmaid dress destination Weddington Way—its extensive selection of colorful bridesmaid dresses, its user-friendly community, the online showroom, and on-hand personal stylists, just to name a few. Now, we can add one more to the list: its very own bridesmaid dress collection!

Launching today, and available for immediate shipping in April 2014, the line features six adorably stylish bridesmaid dresses in six fashionable colors perfect for any season: "Coral Kiss," an on-trend coral fit for a spring or summer wedding; "Mint to Be," a cool mint-hue that could work for a winter, spring, or summer affair; "Blush Champagne," a romantic soft pink; "Black Tie," (self explanatory!); "Something Navy," a classic navy blue color; and "Tuxedo Grey," a versatile slate grey.

"We were inspired by our customers who wanted good quality dresses that they feel fabulous in without breaking their bank," said founder and CEO of Weddington Way Ilana Stern. "We hope the versatility of this collection will inspire them to wear the dresses not only for the wedding day, but long after."

Seriously, ladies. We've yet to meet a bride who hasn't trotted out the old, "You can wear it again!" line, but we're not kidding—from an A-line dress with a sweetheart neckline and pleated bodice to a preppy high-neck frock with a slight V, these are dresses that your girls really will want to wear again after the wedding.

All of the dresses in the collection are made in faille, a soft and textured fabric that's durable and boasts the slightest sheen; all are returnable; and—super-cute feature alert—all have pockets! Best of all: at just $150 each, the dresses are totally affordable.

"Weddington Way was founded on the principle that shopping for bridesmaid dresses should be easy and fun," said Stern. "By making this collection affordable and easy to order, we hope to push the boundaries of the bridal industry."

Here, each dress available in Weddington Way's eponymous bridesmaid dress collection:

"The Audrey"

Weddington Way Audrey Bridesmaid Dress

Photo: Courtesy of Weddington Way

"The Rita"

Weddington Way Rita Bridesmaid Dress

Photo: Courtesy of Weddington Way

"The Veronica"

Weddington Way Veronica Bridesmaid Dress

Photo: Courtesy of Weddington Way

"The Elizabeth"

Weddington Way Elizabeth Dress

Photo: Courtesy of Weddington Way

"The Ava"

Weddington Way Ava Dress

Photo: Courtesy of Weddington Way

"The Grace"

Weddington Way Grace Dress

Photo: Courtesy of Weddington Way

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