Zac Posen's Brand-New Bridal Line Hits David's Bridal Stores Today!

Wedding Dresses
Truly Zac Posen Launches Today at David's Bridal

Photo: Courtesy of David's Bridal

It's the day brides across America have been waiting for! Today, Zac Posen's glamorous (and highly anticipated) line for David's Bridal is in stores! The Truly Zac Posen collection features seven bridal styles inspired by Posen's signature silhouettes, imagined for brides at every size, and also includes ten social styles. (Think Posen's sculptural strapless cocktail dresses in wedding party-ready shades of lavender and midnight blue, feminine evening gowns, and red-carpet inspired tulle skirts paired with corseted bodices.)

Truly Zac Posen Behind-the-Scenes David's Bridal

Photo: Courtesy of David's Bridal

Brides got an early look at the collection when supermodel (and Posen's BFF) Coco Rocha graced our February/March issue cover in one of the premier gowns from the collection, and we sat down for an exclusive Q&A with the designer to discuss the line, designing Coco's wedding dress and his new collaboration.

Truly Zac Posen Launches Today at David's Bridal

Photo: Courtesy of David's Bridal

Now, it's finally available! "I am so honored to partner with David's Bridal on the Truly Zac Posen line as we have jointly created love notes to brides everywhere," Posen said in a press release. "Each design in this collection depicts a romantic femininity with silhouettes that embrace and enhance every woman's body while celebrating life's exceptional moments."

We love the entire collection—from the taffeta fit-and-flare gown with crystal embellishments and tulle skirt that Coco wears on the cover to the champagne tulle dress with a light-as-air lace overlay—and we can't wait to see what's next: Truly Zac Posen will release seasonal styles throughout the year, and jewelry and accessories are forthcoming.

Truly Zac Posen bridal gowns are priced from $850 to $1,350. For the social occasion collection, cocktail dresses start at $195 and floor-length evening gowns retail for $225.

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